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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 651-700 of 795 titles found

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651. Service Operations Management: Improving Service Delivery, 2nd Edition
Author : Johnston & Clark
Published : 17.03.05 by PEARSON EDUCATION AU
Package : 516pp Paperback

Online price: $135.43
13% Off the RRP of $155.43

Usually ships within 4 - 5 business days.

Description top * Written specifically to better serve the needs of students on services-orientated operations management courses. * The first European-originated book. * Operations management is set within the wider business context, recognising the impact of other management functions and covering wider issues, such as organisational culture and design, people issues, and ...
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652. Design and Marketing Of New Products, 2nd Edition
Author : Urban & Hauser
Published : 04.05.93 by PRENTICE HALL
Package : 670pp Paperback

Online price: $155.43
13% Off the RRP of $178.43

This item is available to backorder. Usually ships within 3 - 4 weeks.

RECOMMENDED TEXT FOR 24742 (NEW PRODUCT MANAGEMENT) AT UTS, SEMESTER 2 2008 Description top A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Features and Benefits top * offers a managerial focus - with an emphasis on understanding the ...
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653. Marketing Channels, 7th Edition
Author : Coughlan, Anderson, Stern & El-Ansary
Published : 29.12.05 by PRENTICE HALL
Package : 624pp Hardcover

Online price: $245.55
13% Off the RRP of $283.55

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG2010 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2008 Description For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by ...
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654. Ethical Marketing
Author : Patrick E. Murphy, University of Notre Dame | Gene R. Laczniak, Marquette University | Norman E. Bowie, University of Minnesota | Thomas A. Klein, University of Toledo
Published : 25.08.04 by
Package : 288pp Paperback

Online price: $76.64
13% Off the RRP of $88.64

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG30007 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 201 For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, ...
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655. Marketing Management, 12th Edition
Author : Kotler & Keller
Published : 01.03.05 by PEARSON EDUCATION AU
Package : 768pp Hardcover

Online price: $123.95
13% Off the RRP of $142.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

'Isn't it time for a comprehensive marketing management resource organized in a modular, more flexible fashion?' NEW - Tighter presentation and modular organization - Based on extensive user feedback, Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity. By organizing the text into ...
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656. CONSUMER BEHAVIOUR+ MARK CONS BEH ASIA
Author : LAWSON/ PECOTICH
Published : 12/5/2000 by

Online price: $129.95
20% Off the RRP of $161.95

Usually ships within 3-5 business days.

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657. SG+ FUND OF MARKETING
Author : STANTON
Published : 6/9/1994 by

Online price: $133.95
20% Off the RRP of $167.95

Usually ships within 3-5 business days.

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658. LEARNING AID+ BASIC MARKETING
Author : MCCARTHY
Published : 19/11/1996 by

Online price: $153.95
20% Off the RRP of $191.95

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659. O/R NEW PRODUCT MGMT 5/E+ PROD MGMT 2/E
Author : CRAWFORD/ LEHMAN
Published : 27/11/1996 by

Online price: $162.95
20% Off the RRP of $203.95

Usually ships within 3-5 business days.

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660. ADVERT COMM& PROM MGMT+ HOW PREP PLAN
Author : ROSSITER/ WALLER
Published : 1/4/1998 by

Online price: $127.95
20% Off the RRP of $159.95

Usually ships within 3-5 business days.

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661. INTRO ADVERTIS& PROMOT+ PREP PROM PLAN
Author : BELCH/ WALLER
Published : 1/4/1998 by

Online price: $127.95
20% Off the RRP of $159.95

Usually ships within 3-5 business days.

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662. MARKETING+ SELLING+ SALES MGMT
Author : RIX/ STANTON
Published : 14/1/1999 by

Online price: $213.95
20% Off the RRP of $266.95

Usually ships within 3-5 business days.

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663. MARKETING RESEARCH/ INTERNET MARKETING
Author : SUDMAN/ FORREST/ PAVKOV
Published : 17/9/2001 by

Online price: $125.95
20% Off the RRP of $157.95

Usually ships within 3-5 business days.

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664. CONSUMER BEHAV+ CD+MAXMARK
Author : NEAL
Published : 17/10/2001 by

Online price: $97.95
20% Off the RRP of $121.95

Usually ships within 3-5 business days.

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665. CONSUMER BEHAVIOUR + CD + PWEB
Author : NEAL
Published : 17/10/2001 by

Online price: $116.95
20% Off the RRP of $145.95

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666. MARKETING STRATEGY + MARKETING GAME
Author : WALKER
Published : 17/10/2001 by

Online price: $121.95
20% Off the RRP of $152.95

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667. RI VIDEO CONTEMPORARY ADVERTISING
Author : ARENS
Published : 30/3/1996 by

Online price: $245.95
20% Off the RRP of $306.95

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668. Marketing Research, 2nd Edition
Author : John Boyce
Published : 21.07.04 by MCGRAW-HILL
Package : 616pp Paperback

Online price: $99.86
20% Off the RRP of $124.90

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG408A Subject: Conduct Market Research ADMMKT303 AT ABA PARRAMATTA - SEMESTER 2 2011 Tailor-made for TAFE, the second edition of Boyce's Marketing Research keeps its practical focus and easy readability while catering to the updated training packages, diversifying market ...
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669. Selling: A consultative approach
Author : Peter Rix
Published : 20.10.98 by MCGRAW-HILL

Online price: $69.95
20% Off the RRP of $87.95

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

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670. Advertising Communications and Promotion Management, 2nd Edition
Author : John Rossiter
Published : 15.03.08 by MCGRAW-HILL

Online price: $125.95
13% Off the RRP of $144.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR 24736 (MARKETING COMMUNICATION) AT UTS, SEMESTER 2 2008 Introduction This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising. Description This ...
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671. The Psychology of Judgment and Decision Making
Author : Scott Plous
Published : 28.02.93 by MCGRAW-HILL
Package : 352pp Paperback

Online price: $128.95
17% Off the RRP of $154.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG6202 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Introduction THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Description THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the ...
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672. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Paperback)
Author : Mike Moran (Author), Bill Hunt (Author)
Published : 15/04/2005 by IBM Press
Package : 592pp Paperback

Online price: $55.95
20% Off the RRP of $69.95

Usually ships within 4 - 5 business days.

From the Back Cover 'A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success.' -Piers Dickinson, Global Internet Marketing Manager, BP 'Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they ...
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673. Get Clients Now! - A 28-Day Marketing Program for Professionals and Consultants
Author : C. J. Hayden
Published : 30.3.1999 by AMACOM
Package : 224pp Paperback

Online price: $33.00
20% Off the RRP of $41.00

Usually ships within 3-5 business days.

A 28-day marketing program for professionals and consultants. And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business. Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts ...
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674. Preparing the Marketing Plan, 2nd Edition
Author : Parmerlee, David (Author)
Published : 30.06.01 by MCGRAW-HILL
Package : 176pp Paperback

Online price: $49.95
20% Off the RRP of $61.95

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

Developed as part of the American Marketing Assocation Toolbox series, 'Preparing the Marketing Plan' shows readers how to develop a marketing plan that gets results and improves the bottom line.
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675. The One-to-One FieldBook - The Complete Toolkit for Implementing a 1-to-1 Marketing Program
Author : Peppers; Rogers; Dorf
Published : Aug-99 by CAPSTONE
Package : 403pp Paperback

Online price: $43.95
18% Off the RRP of $52.95

Usually ships within 3-4 business days.

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676. Strategic Marketing in Telecommunications - How to Win Customers, Eliminate Churn, and Increase Profits in the Telecom Marketplace
Author : Maureen Rhemann
Published : February 2000 by AEGIS Publishing Gro
Package : 224pp Paperback

Online price: $94.95
5% Off the RRP of $99.95

Usually ships within 1-2 weeks.

This book offers telecom professionals up-to-the-minute guidance on how to resolve the tough marketing issues that face them. They will learn what is working and not working for other telecom companies, and they will find solutions to the unique challenges of the telecom industry. Whether your company is marketing satellite, wireline, wireless, voice, or data, find out what innovative strategies ...
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677. Getting the Most from Your Yellow Pages Advertising - Maximum Profits at Minimum Cost, 2nd edition
Author : Barry Maher
Published : December 1997 by AEGIS Publishing Gro
Package : 304pp Paperback

Online price: $47.88
5% Off the RRP of $49.88

Usually ships within 1-2 weeks.

'The definitive book on the subject.'--Home Office Computing Learn how to get the most mileage out of your advertising dollars, and increase sales while minimizing your costs. 'Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. Easily the most widely respected consultant, speaker and writer on the subject. . ...
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678. Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing (4TH ed.)- OLD EDITION, NOT AVAILABLE- for new edition see ISBN:9781931644693
Author : Silverstein, Barry
Published : 2001/12/30 by MAXIMUM PRESS
Package : 432pp Paperback

Online price: $74.95
15% Off the RRP of $87.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This book shows you how to effectively apply proven direct marketing principles to the new world of Business-to-Business Internet marketing-- today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn--step by step--seven proven strategies for increasing profits by direct marketing to ...
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679. Advertising for the Small Business (Australian)
Author : Daws, Nick
Published : Sep-99 by Wrightbooks Publishe
Package : 192pp Paperback

Online price: $17.95
18% Off the RRP of $21.95

Usually ships within 3-4 business days.

Written for the self-employed, people running their own business, or those handling advertising for a small company. Includes information on using radio, television, newspapers, the internet and much more.
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680. Australian Market Planning Guide 2nd Edition
Author : Michael Halliday & David Bangs
Published : 15 Aug, 2001 by WOODSLANE
Package : 1196pp Paperback

Online price: $35.95
10% Off the RRP of $39.95

Usually ships within 4 - 5 business days.

This book will show you how to Create a plan to successfully market your business product or service! Loaded with straightforward and practical advice, The Australian Market Planning Guide, second edition is the small business owner's key to securing a place in a competitive marketplace. In this new and revised second edition, David Bangs and Michael Halliday show the reader how to develop a ...
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681. Introduction to Sales and Marketing
Author : Brian Cavanagh
Published : 1995 by TERTIARY PRESS
Package : 132pp

Online price: $25.30
5% Off the RRP of $26.30

Usually Ships within 1 week. All orders will be confirmed by reply email prior to charging.

Addresses nationally accredited curricula: This book introduces the student to the commercial function of sales and marketing. It explains how to identify and use successful sales and marketing strategies within the commercial environment. It takes the student through: the factors involved in successful sales and marketing practices; how to develop a sales presentation appropriate to the buyer ...
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682. CHASM COMPANION: A FIELD GUIDE TO CROSSING THE CHASM & INSIDE THE TORNADO
Author : WIEFELS
Published : 2003/03/14 by CAPSTONE

Online price: $40.21
28% Off the RRP of $55.95

Usually ships within 3-4 business days.

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683. Crossing the Chasm: Marketing & Selling High-Tech Products to Mainstream Customers
Author : Geoffrey A. Moore, Regis McKenna
Published : Sep-99 by CAPSTONE
Package : 222pp Paperback

Online price: $24.40
28% Off the RRP of $33.95

Usually ships within 3-4 business days.

Book Description Every year companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to make to clear space for the specials realities of the high-tech market. Based on a revolutionary new model and ...
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684. The Ultimate Book of Business Brands - Insights from the World's 50 Greatest Brands
Author : Dearlove; Crainer
Published : Aug-99 by CAPSTONE
Package : 231pp Paperback

Online price: $28.99
18% Off the RRP of $34.99

Usually ships within 3-4 business days.

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685. Marketing (Aus) Student Learning Guide
Author : Kotler
Published : Dec-03 by

Online price: $38.95
13% Off the RRP of $44.95

COMING SOON. Pre-order your copy now!

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686. Services Marketing: an Asia-Pacific and Australian perspective, 3/e
Author : Christopher Lovelock, Lovelock Associates (USA) Paul Patterson, University of New South Wales Rhett Walker, La Trobe University
Published : 06.07.04 by PRENTICE HALL AUST

Online price: $103.95
13% Off the RRP of $119.95

Usually ships within 4 - 5 business days.

Description top Services Marketing 3e is suitable for undergraduate and graduate level courses in Services Marketing. The new edition of this combination text/ reader/ casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical applications. A broad range of service categories in Australia, New Zealand, Asia, ...
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687. Marketing (Aus)
Author : Kotler
Published : Dec-03 by

Online price: $99.95
13% Off the RRP of $114.95

Usually ships within 4 - 5 business days.

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688. Principles of Marketing S/G
Author : Kotler
Published : 2003 by

Online price: $32.95
13% Off the RRP of $37.95

Usually ships within 4 - 5 business days.

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689. Principles of Marketing
Author : Kotler
Published : 2003 by

Online price: $77.95
13% Off the RRP of $89.95

Usually ships within 4 - 5 business days.

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690. Marketing for e-Business in Australia (Australian Publication)
Author : De Weaver
Published : August-01 by PRENTICE HALL AUST

Online price: $25.95
20% Off the RRP of $32.95

Usually ships within 4 - 5 business days.

This is a book that uses non-technical language, is practical, easy to read and has an Australian focus. When youÆve finished reading this book, not only will you be able to write an effective marketing plan for your own e-Business, but youÆll also have the confidence to set sail!
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691. Marketing (Australian)
Author : Kotler; Brown; Adam; Armstrong
Published : May-2001 by
Package : 900pp Paperback

Online price: $81.95
20% Off the RRP of $102.95

Usually ships within 4 - 5 business days.

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692. Principles Of Marketing (Aust & NZ)
Author : Brown, Linden; Kotler, Philip
Published : Jan-2001 by PRENTICE HALL AUST

Online price: $63.95
20% Off the RRP of $79.95

Usually ships within 4 - 5 business days.

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693. In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Author : Merrill R. Chapman
Published : 2003/06/30 by APRESS
Package : 288pp Paperback

Online price: $35.95
20% Off the RRP of $44.95

This item is available to backorder. Usually ships within 3 - 4 weeks.

In Search of Stupidity is National Lampoon meets Peter Drucker. A funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work the for many of the country's largest and best known high ...
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694. Emotional Branding (H/C)
Author :
Published : Jun-2001 by ALLWORTH

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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695. Cold Calling Techniques : That Really Work, 4th Edition
Author : Schiffman
Published : Apr-99 by
Package : 160pp Paperback

Online price: $18.95
15% Off the RRP of $21.95

Usually ships within 1-2 weeks.

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696. The Global Entrepreneur : Taking Your Business International
Author : James F. Foley
Published : Oct-1999 by DEARBORN
Package : 403pp Paperback

Online price: $44.00
20% Off the RRP of $55.00

OUT OF PRINT. But we may be able to find a copy for you! Please contact Bookware customer service for availability.

This book is about reducing risk and expanding global opportunities in the real world - written with an entrepreneurial edge. An excellent primer, The Global Entrepreneur uncovers all of the hidden secrets to doing business in the real world. Author Jim Foley is praised for his street-smart advice. He has lived the problems and experienced the many roadblocks that occur when doing business ...
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697. Top Telemarketing Techniques
Author : Ellen Bendremer
Published : 2003/06/01 by CAREER PRESS
Package : 256pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

Usually ships within 3-5 business days.

Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a ...
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698. 6 Steps to Free Publicity, Revised Edition
Author : Marcia Yudkin
Published : Mar-2003 by CAREER PRESS
Package : 272pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

Usually ships within 3-5 business days.

For corporate publicists or solo professionals, including...publishers, consultants, conference planners, politicians, inventors, artists, psychotherapists, and anyone else looking to attract media attention to their business or cause Want the world to know who you are, what your company offers, or the urgency of your cause? Publicity is the answer, and getting it is easier than most novices ...
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699. Capturing Customers.com
Author : George Colombo
Published : 2001/01/31 by CAREER PRESS
Package : 224pp Paperback

Online price: $35.95
20% Off the RRP of $44.95

This item is available to backorder. Usually ships within 3 - 4 weeks.

Radical Strategies for Selling and Marketing in a Wired World Consultant and seminar leader George Colombo is a leader of the pack when it comes to integrating technology with sales and marketing. His 1994 book Sales Force Automation was the tool of choice for the Fortune 500 as they struggled to bring their sales and marketing departments into the 21st century. Now that we've all arrived in ...
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700. The Leaky Funnel: Earn More Customers by Aligning Sales and Marketing to the Way Businesses Buy
Author : Hugh Macfarlane
Published : 2004/05/30 by
Package : 217pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

Usually ships within 3-5 business days.

Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA 'highly relevant look at one of today's most critical topics, how to bring sales and marketing together.' Grahame Dowling. Professor of Marketing, Australian Graduate School of Management 'At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation.' CRM Today - ...
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