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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 51-100 of 790 titles found

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51. Value Pack: Marketing Research, 6th Edition + SPSS 18 Student Version
Author : Alvin C. Burns, Ronald F. Bush + Inc SPSS
Published : 11.11.10 by PEARSON EDUCATION AU
Package : 672pp Package

Online price: $157.62
13% Off the RRP of $180.62

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with ...
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52. Marketing 2: Real People, Real Choices, 2nd Edition + Strategic Communication (Value Pack)
Author : Michael Solomon, Saint Joseph's University, Philadelphia | Andrew Hughes, Australian National University | Bill Chitty, Murdoch Business School | Geoff Fripp, University of Sydney | Greg Marshall, Rollins College, Florida | Elnora Stuart, University of So
Published : 06.10.11 by PEARSON EDUCATION AU

Online price: $131.34
15% Off the RRP of $154.34

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This pack consists of the following items: - 'Marketing: Real People, Real Choices' ISBN13: 9781442525207 - 'Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media' ISBN13: 9781442555495 Keeping it Real Marketing: Real People, Real Choices again brings you and your students into the world of marketing through the use of real companies and the real-life ...
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53. (Value Pack) Integrated Advertising, Promotion and Marketing Communications: Global Edition + MyMarketingLab (5th Edition)
Author : Clow & Baack
Published : 20.04.11 by PEARSON EDUCATION AU

Online price: $146.57
13% Off the RRP of $168.57

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54. The Marketing Plan Handbook, 3rd Edition
Author : Alexander Chernev
Published : 01.10.11 by

Online price: $42.95
15% Off the RRP of $49.95

Usually ships within 2-3 weeks.

'Alexander Chernev has written the clearest handbook that I have seen on how to write a marketing plan, cover all the bases, and yet keep it short.' --Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University 'Alexander Chernev's The Marketing Plan Handbook offers clear, concise insights and guidelines to design marketing plans ...
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55. Marketing: An Introduction Global Edition + MyMarketingLab Student Access Code, 10th Edition
Author : Gary Armstrong | Philip Kotler
Published : 30.08.11 by PEARSON EDUCATION AU
Package : 648pp Package

Online price: $147.67
13% Off the RRP of $169.67

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MGSM820 AT THE MACQUARIE GRADUATE SCHOOL OF MANAGEMENT, SEMESTER 1 2012 For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating ...
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56. Principles of Marketing: Global Edition + MyMarketingLab, 14th Edition
Author : Kotler / Armstrong
Published : 20.04.11 by

Online price: $139.91
13% Off the RRP of $160.91

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57. Marketing Management: Global Edition, 14th Edition + MyMarketingLab
Author : Kotler & Keller
Published : 20.04.11 by Pearson Education

Online price: $153.33
13% Off the RRP of $177.33

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 2015 Course Code: 24734 Subject: Marketing Management For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with ...
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58. Real Marketing: The People, The Choices, 1st Edition (includes Pearson eText and access codes)
Author : Michael Solomon | Maria Saupin | Andrew Hughes | Bill Chitty | Greg Marshall
Published : 15.12.11 by PEARSON EDUCATION AU

Online price: $120.10
14% Off the RRP of $140.10

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Real Marketing: The People, The Choices introduces students to the real world of marketing, providing the right balance of theory combined with the chance to apply their knowledge to real world scenarios. Developed to support the delivery of the Certificate IV and Diploma of Marketing in the BSB07 Business Services Training Package, this resource is the real solution for the vocational marketing ...
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59. Social Marketing: Influencing Behaviors for Good 3ed
Author : Philip Kotler and Nancy Lee
Published : 2007.12 by SAGE PUBLICATIONS
Package : 456pp Paperback

Online price: $108.00
22% Off the RRP of $138.00

Usually ships in 1 - 2 weeks.

PRESCRIBED TEXT FOR MKTG309 AT MACQUARIE SESSION 3, 2012 The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful ...
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60. (Value Pack) Principles of Marketing + MyMarketingLab with eText, 5th Edition
Author : Kotler, Philip
Published : 21.12.10 by PEARSON EDUCATION AU

Online price: $135.35
13% Off the RRP of $155.35

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG603B Subject: Manage the Marketing Process Course Code: BSBMKG607B Subject: Develop a Marketing Plan Course Code: BSBMKG608A Subject: Develop Organisational Marketing Objectives MKTG1001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Save $$ with this Value Pack! Contains ...
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61. Integrated Marketing Communication - custom publication - 3rd Edition
Author : Clow
Published : 14/11/11 by Pearson Education

Online price: $124.34
5% Off the RRP of $131.34

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TABLE OF CONTENTS Module 1: Communications in Marketing Chapter 1: Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications 5th Edition Clow & Baack Chapter 2: What is Integrated Marketing Communications? Integrated Marketing Communications 2nd Edition Pickton & Broderick Chapter 5: The Advertising Agency, Media Services, and Other Services ...
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62. SW Advert Promo US 9E +Mount Bike Mania
Author : Belch
Published : 28-4-2011 by

Online price: $137.95
20% Off the RRP of $172.95

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63. CUST EBOOK Marketing of Services 610
Author : Zeithaml / Ouschan
Published : 18-10-2011 by

Online price: $66.95
20% Off the RRP of $83.95

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64. CUST Strategic Marketing
Author : Mullins / Yap
Published : 10-6-2011 by

Online price: $75.95
20% Off the RRP of $94.95

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65. Essentials of Marketing, 13th Edition
Author : William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy
Published : 30.10.11 by MCGRAW-HILL
Package : 732pp Paperback

Online price: $111.95
24% Off the RRP of $147.95

Usually ships within 3-5 business days.

Description This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e? and all of the other ...
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66. Marketing Management with 2011 Update
Author : Greg Marshall, Mark Johnston
Published : 11.09.11 by MCGRAW-HILL

Online price: $127.95
24% Off the RRP of $167.95

Usually ships within 3-5 business days.

Description This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Table of Contents Part 1: ...
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67. Essentials of Marketing Management w/ 2011 Update
Author : Greg Marshall, Mark Johnston
Published : 11.09.11 by MCGRAW-HILL

Online price: $176.95
17% Off the RRP of $212.95

Usually ships within 3-5 business days.

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston?s Essentials of Marketing Management ...
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68. RI Video DVD Essentials Marketing
Author : PERREAULT
Published : 8-1-2012 by

Online price: $79.95
20% Off the RRP of $99.95

COMING SOON. Pre-order your copy now!

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69. CNCT PLS OL Advertising and Promotion
Author : Belch
Published : 31-8-2011 by

Online price: $128.95
17% Off the RRP of $154.95

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70. RI IRCD ADVERT & PROMOTION
Author : BELCH
Published : 23-6-2011 by

Online price: $160.00
20% Off the RRP of $200.00

This is a restricted title. At last attempt, we were not able to supply this title.

For Lecturers only
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71. RI DVD ADVERT & PROMOTION
Author : BELCH
Published : 23-6-2011 by

Online price: $160.00
20% Off the RRP of $200.00

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72. RI DVD RETAIL MANAGEMENT
Author : Levy-Weitz
Published : 9-10-2011 by

Online price: $86.95
20% Off the RRP of $108.95

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73. RI VID DVD ABC Relationship Sell V1
Author : Futrell
Published : 0001-01-01 by

Online price: $80.00
20% Off the RRP of $100.00

COMING SOON. Pre-order your copy now!

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74. Marketing Strategy: A Decision-Focused Approach, 2nd Edition
Author : Orville Walker, John Gountas, Felix Mavondo, John Mullins
Published : 19.09.11 by MCGRAW-HILL

Online price: $132.95
17% Off the RRP of $159.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG313 Subject: Strategic Marketing Institution: ACU Brisbane (Banyo) - 2014 2nd Semester Course Code: MKTG313 Subject: Strategic Marketing MM316 AT UNE, TRIMESTER 2 2013 This second edition of an Australian adaptation of the successful US text, Marketing Strategy is a concise and flexible text that that ...
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75. Essentials of Marketing Research + Qualtrics Printed Access Card, 5th Edition
Author : ZIKMUND/BABIN
Published : 21.01.12 by Cengage Learning

Online price: $135.95
5% Off the RRP of $142.95

TBA - Usually takes 2-3 weeks to supply.

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a ...
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76. MM, 3rd Edition (includes Marketing CourseMate with eBook Printed Access Card)
Author : Dawn Iacobucci
Published : 15.02.12 by

Online price: $75.95
20% Off the RRP of $94.95

Usually ships within 3-4 business days.

Created by the continuous feedback of a 'student-tested, faculty-approved' process MM, 3E uses a visually appealing succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of today's marketing management. This engaging solution is available at a ...
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77. CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card), 4th Edition
Author : Barry J. Babin | Eric Harris
Published : 01.02.12 by Cengage Learning
Package : 384pp Package

Online price: $78.95
5% Off the RRP of $82.95

TBA - Usually takes 2-3 weeks to supply.

Created by the continuous feedback of a 'student-tested, faculty-approved' process with input from more than 250 students and instructors, CB4 uses a visually appealing, succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of contemporary consumer ...
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78. International Marketing, 2nd Edition
Author : Philip Cateora, John Graham, Gillian Sullivan Mort, Clare D'Souza, Mehdi Taghian, Jay Weerawardena
Published : 31.10.11 by MCGRAW-HILL

Online price: $138.95
17% Off the RRP of $167.95

Usually ships within 3-5 business days.

Description In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any ...
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79. Advertising: An Integrated Marketing Communication Perspective, 2nd Edition
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 30.09.11 by MCGRAW-HILL

Online price: $109.95
24% Off the RRP of $144.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG30010 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 Belch, Belch, Kerr and Powell?s innovative text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on the success of the market-leading first edition, recognising that ...
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80. Strategic Brand Management
Author : Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Simon
Published : 22.03.11 by OXFORD UNIVERSITY PR
Package : 320pp Paperback

Online price: $63.95
13% Off the RRP of $73.95

Usually ships within 1 week.

PRESCRIBED TEXT FOR MKTG3120 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more ...
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81. Internet Marketing: Integrating Online and Offline Strategies, 3rd Edition
Author : Mary-Lou Roberts and Debra Zahay
Published : 03.04.12 by Cengage Learning
Package : 512pp Paperback

Online price: $105.95
10% Off the RRP of $117.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG209 Subject: MKTG209 (E-Marketing) INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual ...
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82. Marketing Research, 9th Edition
Author : Carl McDaniel, Jr., Roger Gates
Published : 31.10.11 by John Wiley & Sons
Package : 736pp Hardcover

Online price: $158.95
13% Off the RRP of $182.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG2113 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social ...
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83. Kick Ass Business and Marketing Secrets: How to Blitz Your Competition
Author : Bob Pritchard
Published : 15.08.11 by John Wiley & Sons
Package : 272pp Hardcover

Online price: $25.95
28% Off the RRP of $35.95

Usually ships within 3-4 business days.

A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from ...
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84. Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business
Author : Linda Coles
Published : 31.08.11 by John Wiley & Sons
Package : 248pp Paperback

Online price: $21.95
28% Off the RRP of $29.95

Usually ships within 3-4 business days. _____________________ N.Sydney : On Order (reserve your copy)

Discover how to use social media to give your business an unbeatable competitive edge in no time! Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and ...
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85. Content Marketing For Dummies
Author : Susan Gunelius
Published : 01.04.11 by John Wiley & Sons
Package : 360pp Paperback

Online price: $25.95
28% Off the RRP of $35.95

Usually ships within 3-4 business days.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing ...
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86. Selling Today: International Version, 12th Edition
Author : Gerald L. Manning, Michael L Ahearne, Barry L. Reece
Published : 07.02.11 by
Package : 544pp Paperback

Online price: $104.39
13% Off the RRP of $120.39

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest ...
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87. Framework for Marketing Management: Global Edition, 5th Edition
Author : Philip Kotler, Kevin Lane Keller
Published : 21.04.11 by
Package : 360pp Paperback

Online price: $110.06
14% Off the RRP of $128.06

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG600 Subject: Marketing Management For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. ...
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88. Marketing Management Global Edition, 14th Edition
Author : Philip Kotler, Kevin Lane Keller
Published : 20.04.11 by PEARSON EDUCATION AU
Package : 816pp Paperback

Online price: $139.19
15% Off the RRP of $164.19

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG600MBA Subject: Marketing Mangement MBA Institution: UTS Broadway - First Semester 2015 Course Code: 24734 Subject: Marketing Management MKTG5001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold ...
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89. Principles of Marketing, Global Edition, 14th Edition
Author : Philip Kotler, Gary Armstrong
Published : 22.03.11 by
Package : 744pp Paperback

Online price: $136.53
13% Off the RRP of $156.53

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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90. Relationship Marketing: Exploring Relational Strategies in Marketing, 4th Edition
Author : John Egan
Published : 07.04.11 by
Package : 328pp Paperback

Online price: $107.77
14% Off the RRP of $124.77

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It ...
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91. Integrated Advertising, Promotion and Marketing Communications: Global Edition, 5th Edition
Author : Kenneth Clow, Donald Baack
Published : 11.02.11 by
Package : 480pp Paperback

Online price: $133.24
13% Off the RRP of $153.24

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions ...
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92. Local and Mobile Marketing: An Hour a Day
Author : Sterling, Greg (Author)
Published : May 10, 2011 by John Wiley & Sons
Package : 400pp Paperback

Online price: $49.98
18% Off the RRP of $59.98

COMING SOON. Pre-order your copy now!

Publisher Marketing: Craft and implement a winning local and mobile marketing strategy If you've been seeking practical ways to reach increase your mobile visibility, this is the book for you. One of several books in the very popular An Hour a Day series, this packed guide gives you step-by-step instruction and clear action plans for all crucial aspects of successful local and mobile marketing. ...
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93. Consumer Behavior, 6th Edition
Author : Wayne D. Hoyer : University of Texas, Austin; Deborah J. MacInnis (University of Southern California) ; Rik Pieters / Tilburg University
Published : 01.08.12 by Cengage Learning
Package : 560pp Hardcover

Online price: $135.95
18% Off the RRP of $164.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24202 Subject: Consumer Behaviour THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, ...
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94. CP0726 Marketing for Decision Makers
Author : Charles W Lamb, Joseph F Hair, Carl McDaniel, William M Pride, O.C. Ferrell, William G Zikmund, Steven Ward, Ben Lowe, Hume Winzar, Barry J Babin
Published : 24.05.11 by Cengage Learning

Online price: $99.95
15% Off the RRP of $117.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR OMBA620: Marketing - Open Universities Australia, 2011, Session 2, RMIT University
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95. VPACK Marketing Ethics + Ethical Marketing
Author : Murphy
Published : 30.04.09 by

Online price: $114.34
13% Off the RRP of $131.34

COMING SOON. Pre-order your copy now!

PRESCRIBED TEXT FOR MKTG6206 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011
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96. CUST International Marketing
Author : CATEORA / YAP
Published : by

Online price: $83.95
20% Off the RRP of $104.95

COMING SOON. Pre-order your copy now!

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97. Marketing, 3rd Edition
Author : Dhruv Grewal, Michael Levy
Published : by MCGRAW-HILL
Package : 720pp Hardcover

Online price: $111.95
24% Off the RRP of $147.95

Usually ships within 3-5 business days.

Description Grewal/Levy was designed for today?s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on ...
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98. DVD International Marketing
Author : Cateora
Published : by

Online price: $8.00
20% Off the RRP of $10.00

COMING SOON. Pre-order your copy now!

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99. Principles Services Marketing
Author : Palmer
Published : by

Online price: $67.95
24% Off the RRP of $89.95

COMING SOON. Pre-order your copy now!

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100. Fundamentals of Selling, 12th Edition
Author : Charles Futrell
Published : by MCGRAW-HILL
Package : 688pp Paperback

Online price: $180.95
17% Off the RRP of $217.95

Usually ships within 3-5 business days.

Description Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps ...
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