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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 101-150 of 790 titles found

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101. AE: Marketing 11/12
Author : Richardson
Published : by

Online price: $48.95
24% Off the RRP of $64.95

COMING SOON. Pre-order your copy now!

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102. Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Author : George Belch, Michael Belch
Published : 25.01.11 by MCGRAW-HILL
Package : 864pp Paperback

Online price: $124.95
24% Off the RRP of $164.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24210 Subject: Integrated Marketing Communications 24210, 24736 AT UTS BROADWAY, SEMESTER 2 2012 Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors ...
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103. New Products Management, 10th Edition
Author : C. Merle Crawford, C. Anthony Di Benedetto
Published : by MCGRAW-HILL
Package : 592pp Paperback

Online price: $156.95
13% Off the RRP of $179.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG3114 + MKTG6004 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book ...
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104. Product Design and Development, 5th Edition
Author : Karl Ulrich | Steven Eppinger
Published : 15.06.11 by MCGRAW-HILL
Package : 432pp Hardcover

Online price: $169.95
17% Off the RRP of $204.95

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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative ...
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105. Product Managers Handbook 4E
Author : Gorchels, Linda
Published : by

Online price: $68.95
31% Off the RRP of $99.95

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106. SW Consumer Behaviour VTS eBook + ENV
Author : Quester
Published : by

Online price: $45.95
20% Off the RRP of $57.95

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107. M: Advertising
Author : William Arens, David Schaefer, Michael Weigold
Published : by MCGRAW-HILL
Package : 512pp Paperback

Online price: $64.95
24% Off the RRP of $84.95

Usually ships within 3-5 business days.

Description Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students? and professors? needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors? goal was to present advertising as it is actually practiced and make the fundamentals accessible and ...
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108. Internet Marketing: An Hour a Day
Author : Matt Bailey
Published : by John Wiley & Sons
Package : 600pp Paperback

Online price: $30.95
28% Off the RRP of $42.95

Usually ships within 3-4 business days.

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, ...
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109. Game On: Energize Your Business with Social Media Games
Author : Jon Radoff
Published : by John Wiley & Sons
Package : 432pp Paperback

Online price: $30.95
28% Off the RRP of $42.95

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A never-before published look at the many possibilities of social game development As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment the techniques of social games can be used to enhance the quality of ...
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110. Creating Powerful Brands, 4th Edition
Author : de Chernatony et al
Published : by BUTTERWORTH-HEINEMAN
Package : 496pp Paperback

Online price: $67.99
28% Off the RRP of $93.99

Usually ships within 1-2 weeks.

Description This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking ...
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111. SPSS Analysis Without Anguish Using SPSS Version 18.0 for Windows + Student Software
Author : Coakes
Published : by John Wiley & Sons

Online price: $60.95
13% Off the RRP of $69.95

This ISBN is not available for sale.

For the book on its own, search: 9781742467276 This latest edition of SPSS: Analysis Without Anguish is based on Version 18.0 of SPSS for Windows (also known as PASW Statistics 18). It serves as a useful guide for both the beginner and experienced users of the software, with extensive screen displays and step-by-step examples. SPSS will run on both PC and MAC, SECTION 1 How to use SPSS ...
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112. Marketing + Wiley Desktop Edition + Interactive Study Guide + Marketing Cases in the Asia-Pacific Region Wiley Desktop Edition Registration Card
Author : Greg Elliott (Macquarie University), Sharyn Rundle-Thiele (Griffith University), David Waller (University of Technology , Sydney)
Published : by John Wiley & Sons

Online price: $129.95
10% Off the RRP of $143.95

Usually ships within 3-4 business days.

Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial crisis. A new ground-up work from the best selling author team that first adapted Pride and Ferrell's United ...
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113. Marketing + Wiley Desktop Edition + Interactive Study Guide + Hartley/ Marketing Mistakes and Successes, 11th Edition
Author : Elliott
Published : by John Wiley & Sons

Online price: $158.95
10% Off the RRP of $176.95

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114. Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition
Author : Terence A. Shimp, J. Craig Andrew
Published : 01.02.13 by South Western Pub Co

Online price: $140.95
17% Off the RRP of $169.95

TBA - Usually takes 2-3 weeks to supply.

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. ...
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115. Foundations of Marketing, 5th Edition
Author : PRIDE/FERRELL
Published : 16.12.11 by Cengage Learning

Online price: $116.95
15% Off the RRP of $137.95

Usually ships within 3-4 business days.

The proven marketing text for students of all backgrounds, FOUNDATIONS OF MARKETING, 5th Edition delivers the essentials and latest trends in marketing with strong visuals and exciting, timely discussions. Its extensive coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain ...
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116. Contemporary Marketing Update 2013
Author : BOONE/KURTZ
Published : 12.09.11 by Cengage Learning

Online price: $107.95
20% Off the RRP of $134.95

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CONTEMPORARY MARKETING has proven edition-to-edition to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the Boone and Kurtz tradition of delivering the most technologically advanced, ...
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117. PP0657 MEDIA PLANNING IN ACTION, 2nd Edition
Author : Steve Dix
Published : by

Online price: $87.95
15% Off the RRP of $102.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9780170251785
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118. CUST Marketing PLanning Strategy
Author : Walker / Wilden
Published : by

Online price: $77.95
20% Off the RRP of $96.95

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119. CNCT OL M: Marketing
Author : Grewal
Published : by

Online price: $19.95
20% Off the RRP of $24.95

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120. CNCT PLS OL M: Marketing
Author : Grewal
Published : by

Online price: $72.95
17% Off the RRP of $87.95

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121. SW EBOOK MKTG a Practical Approach
Author : Rix
Published : by

Online price: $47.95
20% Off the RRP of $59.95

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122. SW M: Marketing +CNCT PLS
Author : Grewal
Published : by

Online price: $69.95
20% Off the RRP of $87.95

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123. SW Event MGMT: Theory & Practice + WB
Author : Wrathall / Gee
Published : by

Online price: $84.95
17% Off the RRP of $102.95

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124. EBOOK VTS CRD Consumer Behaviour 6E
Author : Quester
Published : by

Online price: $62.95
24% Off the RRP of $82.95

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125. Consumer Behaviour: Implications for Marketing Strategy (VitalSource eBook)
Author : Quester
Published : 15.12.10 by

Online price: $0.00
0% Off the RRP of $0.00

This ISBN is not available for sale.

This is an ebook and not available to be sold on its own. For the phsycial textbook please perform a new search for ISBN: 9780070287099
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126. Event Management: Theory & Practice WB
Author : WRATHALL, GEE
Published : by

Online price: $24.95
17% Off the RRP of $29.95

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127. The Go-Giver: A Little Story about a Powerful Business Idea
Author : Burg, Bob; Mann, John David
Published : 01.01.08 by Portfolio
Package : 132pp Paperback

Online price: $31.00
15% Off the RRP of $36.00

Usually Dispatched in 1-2 weeks.

An engaging book that brings new relevance to the old proverb 'Give and you shall receive' 'The Go-Giver' tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks ...
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128. Marketing, 1st Edition (+ WILEY DESKTOP EDITION + INTERACTIVE STUDY GUIDE)
Author : Greg Elliott, Sharyn Rundle-Thiele, David Waller
Published : 30.11.10 by John Wiley & Sons
Package : 576pp Package

Online price: $120.95
10% Off the RRP of $133.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR: MKTG101 AT MACQUARIE SESSION 3, 2012 MKT110 AT CSU DISTANCE ED, SEMESTER 2 2011 Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial ...
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129. SPSS Analysis Without Anguish Using SPSS Version 18.0 for Windows
Author : Sheridan J. Coakes
Published : 31.10.10 by John Wiley & Sons
Package : 287pp Paperback

Online price: $54.95
12% Off the RRP of $61.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG2112 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012 This latest edition of SPSS: Analysis Without Anguish is based on Version 18.0 of SPSS for Windows (also known as PASW Statistics 18). It serves as a useful guide for both the beginner and experienced users of the software, with extensive screen displays and step-by-step examples. SPSS: Analysis without Anguish Version ...
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130. Social Media Marketing: The Next Generation of Business Engagement
Author : Dave Evans with Jake McKee
Published : 30.09.10 by John Wiley & Sons
Package : 408pp Paperback

Online price: $0.00
0% Off the RRP of $0.00

Usually ships within 3-4 business days.

How to implement winning social media programs in business to improve products, services, and profits A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of 'Social Media Marketing: An Hour a Day' (Wiley) with Jake McKee, Social Media Marketing: The Next ...
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131. Consumer Behavior, 9th Edition with MyMarketingLab
Author : Solomon
Published : 31.07.10 by PRENTICE HALL

Online price: $141.00
13% Off the RRP of $162.00

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132. Marketing (Aus): Real People, Real Choices, 2nd Edition w/ MyMarketingLab
Author : Michael Solomon ; Andrew Hughes ; Bill Chitty ; Geoff Fripp ; Greg Marshall ; Elnora Stuart
Published : 31.10.10 by PEARSON EDUCATION AU

Online price: $124.39
13% Off the RRP of $143.39

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781486042210 Keeping it Real Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. Few texts can rival Marketing: Real People, Real ...
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133. Marketing: Planning and Strategy, 8th Edition
Author : Subhash C. Jain
Published : 02.03.09 by
Package : 672pp Hardcover

Online price: $134.95
17% Off the RRP of $162.95

Usually ships within 3-4 business days.

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies ...
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134. Marketing, 12th Edition
Author : Charles W. Lamb | Joe F. Hair | Carl McDaniel
Published : 01.01.12 by
Package : 912pp Hardcover

Online price: $140.95
17% Off the RRP of $169.95

Usually ships within 3-4 business days.

Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. ...
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135. Advertising Age: The Principles of Advertising and Marketing Communication at Work, 1st Edition
Author : Esther Thorson | Margaret Duffy
Published : 19.08.11 by South Western Pub Co
Package : 224pp Paperback

Online price: $37.95
15% Off the RRP of $44.95

Usually ships within 3-4 business days.

This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the opportunity to engage students theoretically and practically and in a cost-effective way. The emphasis on applying research and theory to practice is shown graphically through literally hundreds of ...
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136. SELL, 2nd Edition (includes Printed Access Card)
Author : Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams
Published : 01.02.11 by
Package : 352pp Paperback

Online price: $63.95
20% Off the RRP of $79.95

Usually ships within 3-4 business days.

Created through a 'student-tested, faculty-approved' review process with over 100 students and faculty, SELL2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SELL 2 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Focusing on trust-based selling, the text ...
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137. BCOM, 3rd Edition (includes Printed Access Card)
Author : Carol M. Lehman, Debbie D. DuFrene
Published : 15.02.11 by
Package : 288pp Paperback

Online price: $55.95
20% Off the RRP of $69.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. _____________________ N.Sydney : On Order (reserve your copy)

Created through a 'student-tested, faculty-approved' review process, Lehman/DuFrene's BCOM3, is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners at a value-based price. With an approach that reads more like a business magazine than a business communication text, BCOM3 is a teaching and learning solution unlike any other. This edition of the ...
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138. Marketing, 16th Edition
Author : PRIDE/FERRELL
Published : 21.01.11 by South Western Pub Co

Online price: $107.95
20% Off the RRP of $134.95

Usually ships within 3-4 business days.

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139. Consumer Behavior, 5th Edition
Author : Wayne D. Hoyer, Deborah J. MacInnis
Published : 23.12.08 by South Western Pub Co
Package : 672pp Hardcover

Online price: $123.95
20% Off the RRP of $154.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 PRESCRIBED TEXT FOR MKTG6007 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012 PRESCRIBED TEXT FOR 24202 AT UTS BROADWAY, SEMESTER 2 2012 CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this ...
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140. Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 1st Edition
Author : Tim Smith
Published : 05.01.11 by
Package : 344pp Hardcover

Online price: $157.95
17% Off the RRP of $189.95

Usually ships within 3-4 business days. _____________________ N.Sydney : On Order (reserve your copy)

Show students how to use pricing decisions to maximize a firm's profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY ...
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141. Social Media Marketing Concepts and Applications, 1st Edition
Author : Donald Barker and Melissa S. Barker
Published : 09.03.12 by Cengage Learning
Package : 400pp Paperback

Online price: $86.95
16% Off the RRP of $102.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: RET230 Course Name: E Commerce & Social Media ICMS - May 2016 Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step ...
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142. Marketing 2012, 16th Edition
Author : William M. Pride, O.C. Ferrell
Published : 21.01.11 by South Western Pub Co
Package : 800pp Hardcover

Online price: $105.95
20% Off the RRP of $132.95

Usually ships within 3-4 business days.

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012 combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and ...
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143. Graphic Design Solutions, 4th Edition [includes Premium Web Site, eBook, eCritique Printed Access Card]
Author : LANDA
Published : 26.01.10 by Wadsworth
Package : 480pp Paperback

Online price: $99.95
20% Off the RRP of $124.95

Usually ships within 3-4 business days.

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Exercises and Projects get you started and Chapter 15, The Portfolio and Job Search, helps you get into the design field.
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144. Green Marketing Management
Author : Robert Dahlstrom
Published : 19.07.10 by Cengage Learning
Package : 360pp Paperback

Online price: $120.95
18% Off the RRP of $147.95

Usually ships within 3-4 business days.

GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a ...
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145. MM (Marketing Management), 1st Edition
Author : Dawn Iacobucc
Published : 7/4/2009 by

Online price: $69.95
20% Off the RRP of $87.95

Usually ships within 3-4 business days. _____________________ N.Sydney : On Order (reserve your copy)

Includes Review Cards and Printed Access Card Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management. Part I - ...
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146. MKTG2 : Asia Pacific Edition
Author : Charles W. Lamb | Joe F. Hair | Carl McDaniel | Jane Summers | Michael Gardiner
Published : 01.05.12 by Cengage Learning
Package : 366pp Paperback

Online price: $82.95
8% Off the RRP of $89.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG414B Subject: Undertake Marketing Activities Institution: Queensland Institute of Business and Technology - TRIMESTER 1 2015 Course Code: 1003MKT Subject: Intro to Marketing A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition ...
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147. Integrated Marketing Communications: Third Asia Pacific Edition, 3rd Edition
Author : Bill Chitty | Nigel Barker | Michael Valos | Terence A. Shimp
Published : 01.07.11 by Cengage Learning
Package : 496pp Paperback

Online price: $110.95
28% Off the RRP of $154.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBADV402 Subject: Conduct Pre-campaign Testing Course Code: BSBADV403 Subject: Monitor Advertising Production Course Code: BSBADV404 Subject: Schedule Advertisements Course Code: BSBMKG413A Subject: Promote Products & Services Course Code: BSBMKG503A Subject: Develop a ...
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148. Marketing Principles: First Asia Pacific Edition, 1st Edition
Author : William M. Pride | O. C. Ferrell | Bryan Lukas | Sharon Schembri | Outi Niininen
Published : 30.09.11 by Cengage Learning
Package : 600pp Paperback

Online price: $114.95
21% Off the RRP of $144.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

THIS IS AN OLD EDITION. FOR THE 2nd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9780170254793 PRESCRIBED TEXT FOR MKTG10001 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013 This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies - Emphasises the concept of being market oriented - Coverage of the ...
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149. Marketing: Planning and Strategy, 1st Edition
Author : Subash C. Jain | George T. Haley | Ranjit Voola | Mark Wickham
Published : 20.09.11 by Cengage Learning
Package : 570pp Paperback

Online price: $126.95
17% Off the RRP of $152.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: ICMS (International College Of Management, Sydney) Course Code: MKT300 Course Name: Strategic Marketing Management ICMS - September 2016 Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 3900 Course Name: Strategic Marketing 310 MKTG3118 + MKTG6003 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 While retaining its analytical approach ...
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150. International Marketing: Asia Pacific Edition, 2nd Edition
Author : Michael R. Czinkota | Ilkka A. Ronkainen | Catherine Sutton-Brady | Tim Beal
Published : 23.09.10 by
Package : 672pp Paperback

Online price: $84.95
15% Off the RRP of $99.95

Usually ships within 3-4 business days.

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9780170237871 This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in ...
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