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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 151-200 of 790 titles found

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151. Which Ad Pulled Best? 10th Edition
Author : Scott Purvis
Published : 15.11.10 by MCGRAW-HILL

Online price: $0.00
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152. Essentials of Marketing Management
Author : Marshall
Published : 10/4/2010 by

Online price: $180.95
17% Off the RRP of $217.95

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153. CNCT PLS CRD Ess Marketing Mngt
Author : Marshall
Published : 9/8/2010 by

Online price: $211.95
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154. CNCT OL Ess Marketing Mngt
Author : Marshall
Published : 14/8/2010 by

Online price: $19.95
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155. RI DVD Ess of Marketing Management
Author : Marshall
Published : 10/4/2010 by

Online price: $81.95
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156. RI IRCD Ess of Marketing Management
Author : Marshall
Published : 10/4/2010 by

Online price: $81.95
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157. RI DVD Contemporary Advertising
Author : Arens
Published : 2/11/2010 by

Online price: $81.95
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158. RI IRCD M: Marketing
Author : Grewal
Published : 10/4/2010 by

Online price: $81.95
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159. RI DVD Marketing
Author : Kerin
Published : 10/4/2010 by

Online price: $81.95
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160. RI IRCD Marketing
Author : Kerin
Published : 30/5/2010 by

Online price: $81.95
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161. Principles & Practice of Marketing
Author : Jobber
Published : 12/4/2010 by

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162. International Marketing
Author : Ghauri
Published : 23/6/2010 by

Online price: $111.95
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163. Foundations of Marketing
Author : Jobber
Published : 6/9/2010 by

Online price: $61.95
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164. Business to Business Marketing
Author : Biemans
Published : 23/6/2010 by

Online price: $83.57
8% Off the RRP of $90.57

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165. Marketing Management, 10th Edition
Author : J. Paul Peter, James Donnelly, Jr
Published : 31.10.10 by MCGRAW-HILL
Package : 848pp Hardcover

Online price: $119.95
24% Off the RRP of $157.95

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Description Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students? knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the ...
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166. Selling: Building Partnerships
Author : Castleberry
Published : 9/1/2011 by

Online price: $136.95
24% Off the RRP of $179.95

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167. Preface Marketing Management
Author : Peter
Published : 12/5/2010 by

Online price: $93.95
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168. Basic Marketing, 18th Edition
Author : William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy
Published : 21.11.10 by MCGRAW-HILL
Package : 832pp Hardcover

Online price: $151.95
24% Off the RRP of $199.95

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Description Overview: Basic Marketing 18e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding ...
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169. Marketing
Author : KERIN
Published : 30/4/2010 by

Online price: $140.95
17% Off the RRP of $169.95

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170. AE:Marketing 10/11
Author : RICHARDSON
Published : 30/4/2010 by

Online price: $37.95
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171. Sales Force Management
Author : JOHNSTON
Published : 30/4/2010 by

Online price: $114.95
20% Off the RRP of $143.95

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172. RI IRCD Basic Marketing
Author : Perreault
Published : 26/4/2010 by

Online price: $80.00
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173. The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
Author : Beverly Macy, Teri Thompson
Published : 28.01.11 by MCGRAW-HILL
Package : 272pp Hardcover

Online price: $29.95
31% Off the RRP of $42.95

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Overview Today's hottest trends for on-the-spot marketing! 'A must read for media and marketers." -Alan Cohen, CEO, OMD USA 'What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to ...
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174. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
Author : Sean Moffitt, Mike Dover, Don Tapscott
Published : 23.12.10 by MCGRAW-HILL
Package : 336pp Paperback

Online price: $39.95
31% Off the RRP of $57.95

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Introduction Learn from today's hottest, most successful businesses how to tap into customer-driven influence to build, expand, or revive brands Launched from a landmark $10 million research project on the intersection of technology and business models, WikiBrands explains what businesses today need to do to embrace the power of p-2-p technologies like word-of-mouth, user generated content, ...
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175. The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency
Author : Kotaro Sugiyama | Tim Andree
Published : 17.12.10 by MCGRAW-HILL
Package : 320pp Hardcover

Online price: $37.95
31% Off the RRP of $54.95

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Introduction Lessons from Dentsu, one of the largest, most innovative marketing and communications companies in the world * Founded in 1981, Dentsu Young & Rubicam is a joint venture of two leading global communications groups, Dentsu and Young & Rubicam * A bestseller in Japan, available in English for the first time * Coordinated marketing and promotions with Dentsu subsidiaries around the ...
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176. Everything I Know About Marketing I Lear
Author : Goldman, Aaron
Published : 28.08.10 by MCGRAW-HILL
Package : 341pp Hardcover

Online price: $32.95
31% Off the RRP of $47.95

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Want Market Share? Google It! "Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." -Brian Morrissey, Digital Editor, Adweek "An insightful tour of the elements that have made Google successful combined with a ...
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177. 301 Ways Use Social Media Now In Your Ma
Author : Parker, Catherine
Published : 25/8/2010 by

Online price: $22.95
31% Off the RRP of $32.95

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178. Marketing in Asia
Author : KERIN
Published : 21/10/2010 by

Online price: $99.95
20% Off the RRP of $124.95

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179. Ebook VTS Rix Marketing
Author : Rix
Published : 20/9/2010 by

Online price: $47.95
20% Off the RRP of $59.95

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180. EBOOK VTS OL Strategic Marketing
Author : Walker
Published : 14/7/2010 by

Online price: $49.95
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181. EBOOK VTS CRD Marketing
Author : Rix
Published : 26/7/2010 by

Online price: $43.95
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182. EBOOK VTS CRD Marketing
Author : McDonell
Published : 14/7/2010 by

Online price: $54.95
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183. EBOOK VTS CRD Marketing Research
Author : Hair
Published : 14/7/2010 by

Online price: $59.95
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184. EBOOK VTS CRD International Marketing
Author : Cateora
Published : 26/7/2010 by

Online price: $61.95
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185. Marketing Research, 3rd Edition
Author : Joseph Hair, Jr., Bryan Lukas, Ken Miller, Robert Bush, David Ortinau
Published : 11.05.11 by MCGRAW-HILL
Package : 672pp Paperback

Online price: $108.95
24% Off the RRP of $142.95

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Prescribed text for: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG408B Subject: Conduct Market Research Course Code: BSBMKG506B Subject: Plan Market Research Description Hair, Lukas & Miller, Marketing Research 3e is a concise approach to the dynamic field of marketing research. Professor Bryan Lukas, University of Melbourne and Emeritus ...
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186. Consumer Behaviour, 6th Edition
Author : Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis, Del Hawkins
Published : 12.10.10 by MCGRAW-HILL

Online price: $104.95
24% Off the RRP of $137.95

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PRESCRIBED TEXT FOR MKT220 AT CSU DISTANCE ED, SEMESTER 1 2013 PRESCRIBED TEXT FOR MKTG2112 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 This is the sixth edition of the successful Australian adaptation of Consumer Behaviour by Quester et al(formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors ...
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187. Marketing: The Core, 4th Edition
Author : Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Published : 15.11.10 by MCGRAW-HILL
Package : 512pp Hardcover

Online price: $159.95
17% Off the RRP of $192.95

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Description Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty?from the professor ...
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188. International Marketing, 15th Edition
Author : Philip Cateora, Mary Gilly, John Graham
Published : 31.10.10 by MCGRAW-HILL
Package : 704pp Hardcover

Online price: $169.95
17% Off the RRP of $204.95

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Description Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora ...
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189. IM CASES IN DIRECT MARKETING
Author : BROWN
Published : 9/3/2001 by

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190. IM MARKETING GLOBALLY
Author : SAMLI
Published : 29/7/1998 by

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191. IM STRATEGIC ADVERTISING CAMPAIGNS SUP
Author : SCHULTZ
Published : 9/3/2001 by

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192. International Marketing, 5th Edition
Author : Richard Fletcher, Heather Crawford
Published : 14.09.10 by PEARSON EDUCATION AU

Online price: $127.96
15% Off the RRP of $149.96

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781442560833 International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by ...
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193. Marketing (Aus): Real People, Real Choices, 2nd Edition
Author : Michael Solomon ; Andrew Hughes ; Bill Chitty ; Geoff Fripp ; Greg Marshall ; Elnora Stuart
Published : 12.10.10 by PEARSON EDUCATION AU

Online price: $123.29
13% Off the RRP of $142.29

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This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781442561526 Keeping it Real Marketing: Real People, Real Choices 2e again brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. Few texts can rival Marketing: Real People, Real ...
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194. Advertising: Principles & Practices, 2nd Edition
Author : William Wells ; Ruth Spence-Stone ; Robert Crawford ; Sandra Moriarty ; Nancy Mitchell
Published : 28.04.11 by Pearson Education

Online price: $126.24
18% Off the RRP of $154.24

OUT OF PRINT...must be sought from extended supplier network...

THIS IS AN OLD EDITION. FOR THE 3rd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781486002719 PRESCRIBED TEXT FOR Institution: APM College of Business and Communication - Full Year 2015 Course Code: ADV101 Subject: Understanding Advertising Course Code: MKT102A Subject: Understanding Advertising ADV203 AT CSU DISTANCE ED, SEMESTER 1 2013 Advertising- the Australian way! ...
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195. Consumer Behaviour, 5th Edition
Author : Leon Schiffman ; David Bednall ; Aron O'Cass ; Angela Paladino ; Steven D'Alessandro ; Leslie Kanuk
Published : 24.11.10 by PEARSON EDUCATION AU

Online price: $139.91
13% Off the RRP of $160.91

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9781442561533 A trusted resource for Consumer Behaviour theory and practice. The fifth edition of this best-selling Australian text Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective ...
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196. Services Marketing: An Asia-Pacific and Australian Perspective, 5th Edition
Author : Christopher Lovelock, Paul Patterson, Jochen Wirtz
Published : 22.11.10 by PEARSON EDUCATION AU

Online price: $131.34
15% Off the RRP of $154.34

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PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG305 Subject: Services Marketing Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 4375 Subject: Marketing Services 311 Institution: ACU Brisbane (Banyo) - 2014 2nd Semester Course Code: MKTG305 Subject: Service Marketing Institution: APM College of Business and Communication - ...
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197. Ultimate Web Marketing Guide, The
Author : Michael Miller
Published : 05.01.11 by QUE
Package : 640pp Paperback

Online price: $31.95
20% Off the RRP of $39.95

OUT OF PRINT...must be sought from extended supplier network...

Features and Benefits top The up-to-date, 'A-to-Z' bible for everything related to web, online, mobile, and social marketing - from planning through metrics! # Entirely original content - not a compilation of previously published material # Covers SEO, pay-per-click, mobile marketing, social media, 'PR 2.0', analytics, email, blog marketing, multimedia, and much more # Shows how to ...
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198. Logistics Management and Strategy: Competing through the Supply Chain, 4th Edition
Author : Alan Harrison, Remko Van Hoek
Published : 23.11.10 by
Package : 384pp Paperback

Online price: $122.20
13% Off the RRP of $141.20

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top Discover the theoretical concepts and the strategic business reality of Logistics and supply chain management in this accessible text, now in its fourth edition. New To This Edition top * Coverage of exciting developments, such as governance councils, the prospects for RFID and the future of exchanges. * New and updated cases to illustrate developments ...
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199. Global Marketing: A decision-oriented approach, 5th Edition
Author : Hollensen, Svend
Published : 19.07.10 by
Package : 800pp Paperback

Online price: $104.39
13% Off the RRP of $120.39

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how ...
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200. Basic Marketing Research with Excel, 3rd Edition
Author : Alvin C Burns, Ronald F. Bush
Published : 04.01.11 by
Package : 528pp Paperback

Online price: $133.24
13% Off the RRP of $153.24

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers. ...
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