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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 201-250 of 790 titles found

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201. Contemporary Logistics: International Version, 10th Edition
Author : Paul R. Murphy,Jr., Donald Wood
Published : 28.07.10 by
Package : 336pp Paperback

Online price: $126.67
13% Off the RRP of $146.67

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

New To This Edition top NEW! Work with the most recent data: * Chapter 3: Strategic and Financial Logistics, which is new to this edition, reflects the increasing strategic and financial impact of the logistics discipline. * The new Part II: Supply Chain Management organizes the supply chain information within one convenient location in the text. * Figures and Tables have ...
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202. Marketing: Defined, Explained, Applied, 2nd Edition
Author : Michael Levens
Published : 20.01.11 by
Package : 408pp Paperback

Online price: $156.52
13% Off the RRP of $179.52

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students' learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws ...
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203. Marketing: Real People, Real Choices, 7th Edition
Author : Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Published : 01.02.11 by Pearson Education
Package : 600pp Paperback

Online price: $218.89
13% Off the RRP of $252.89

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, ...
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204. Advertising & IMC: Principles and Practice, 9th Edition
Author : Sandra Moriarty, Nancy D Mitchell, William D. Wells
Published : 07.02.11 by
Package : 672pp Hardcover

Online price: $222.08
13% Off the RRP of $255.08

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The ninth edition highlights the ...
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205. Marketing Management: International Edition, 4th Edition
Author : Russ Winer, Ravi Dhar
Published : 01.09.10 by
Package : 528pp Paperback

Online price: $254.31
13% Off the RRP of $292.31

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PRESCRIBED TEXT FOR 24734 AT UTS, SUMMER SCHOOL 2011/12 PRESCRIBED TEXT FOR 24734 AT UTS BROADWAY, SEMESTER 2 2012 Description top For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping ...
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206. Essentials of Marketing Research
Author : Joseph Hair, Jr., Mary Wolfinbarger, Robert Bush, David Ortinau
Published : APR-10 by MCGRAW-HILL
Package : 416pp Paperback

Online price: $144.95
17% Off the RRP of $174.95

Usually ships within 3-5 business days.

Description Key Features Table of Contents Description Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world ...
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207. Marketing Express, 2nd Edition
Author : William M. Pride, O. C. Ferrell
Published : 01.01.10 by
Package : 496pp Paperback

Online price: $67.95
20% Off the RRP of $84.95

Usually ships within 3-4 business days.

Do you want a textbook that concisely covers basic marketing principles but that is up-to-date on strategies and real-world examples for sustainable marketing? MARKETING EXPRESS covers the traditional marketing fundamentals, such as product, price, distribution, and promotion, as well as today's ever-changing marketing environment. The text also features real-world companies and brands, and ...
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208. Foundations of Marketing, 4th Edition (This is an old edition, for the new edition please search for 9781111580162)
Author : William M. Pride, O. C. Ferrell
Published : 01.01.10 by
Package : 544pp Paperback

Online price: $97.95
20% Off the RRP of $122.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

(This is an old edition, for the new edition please search for 9781111580162) FOUNDATIONS OF MARKETING offers a concise, straightforward approach to basic marketing concepts and strategies. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating ...
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209. Global Marketing, 3rd Edition
Author : Kate Gillespie, H. David Hennessey
Published : 02.02.10 by
Package : 608pp Hardcover

Online price: $119.95
20% Off the RRP of $149.95

Usually ships within 3-4 business days.

This concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current ...
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210. Contemporary Marketing 2011, 14th Edition (This is an old edition, for the new edition please search for 9781111579715)
Author : Louis E. Boone, David L. Kurtz
Published : 01.01.10 by
Package : 816pp Paperback

Online price: $107.95
20% Off the RRP of $134.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an old edition, for the new edition please search for 9781111579715 CONTEMPORARY MARKETING, 2011 Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the ...
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211. Consumer Behavior, 1st Edition
Author : Frank Kardes, Maria Cronley, Thomas Cline
Published : 01.01.10 by
Package : 448pp Hardcover

Online price: $87.95
15% Off the RRP of $102.95

Usually ships within 3-4 business days.

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society ...
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212. Marketing Research: Asia Pacific Edition, 2nd Edition
Author : William G. Zikmund - Oklahoma State University ; Steve D'Alessandro (formally Ward) - Macquarie University ; Hume Winzar - Macquarie University ; Ben Lowe - University of Kent, UK ; Barry J. Babin - Louisiana Tech University
Published : 30.09.10 by Cengage Learning
Package : 608pp Paperback

Online price: $125.95
15% Off the RRP of $147.95

Usually ships within 3-4 business days.

This is an old edition. To order the new edition, perform a new search using the following ISBN: 9780170236027 Marketing Research 2nd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored ...
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213. Marketing and MyMarketingLab + Marketing in Focus
Author : Kotler + Valentine
Published : by Pearson Education

Online price: $144.38
13% Off the RRP of $166.38

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Marketing text: Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as it delivers the theory that will form the cornerstone of their marketing studies and serve as perennial reference throughout their business careers. Marketing, ...
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214. M: Marketing with Premium Content Access Card, 2nd Edition
Author : Dhruv Grewal, Michael Levy
Published : 30.04.10 by MCGRAW-HILL

Online price: $64.95
24% Off the RRP of $84.95

Usually ships within 3-5 business days.

Description M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. * Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. * Professors receive a text that ...
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215. ABCs of Relationship Selling, 11th Edition
Author : Charles Futrell
Published : 15.05.10 by MCGRAW-HILL

Online price: $115.95
24% Off the RRP of $152.95

Usually ships within 3-5 business days.

Description ABC?s of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always ...
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216. MKTG: Asia Pacific edition + Integrated Marketing Communications + Consumer Behaviour: An Asia Pacific Approach
Author : Charles W. Lamb, James Engel, Joseph F. Hair, Carl McDaniel and Jane Summers
Published : 03.12.08 by Cengage Learning

Online price: $243.95
20% Off the RRP of $304.95

Usually ships within 3-4 business days.

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217. Contemporary Advertising, 13th Edition
Author : William Arens, Michael Weigold, Christian Arens
Published : 30.04.10 by MCGRAW-HILL
Package : 736pp Paperback

Online price: $126.95
17% Off the RRP of $152.95

Usually ships within 3-5 business days.

Table of Contents Part One Advertising Perspectives 1. What is Advertising Today? 2. The Evolution of Advertising 3. The Economic, Social, and Regulatory Aspects of Advertising 4. The Scope of Advertising: From Local to Global Part Two Crafting Marketing and Advertising Strategies 5. Marketing and Consumer Behavior: The Foundations of Advertising 6. Market Segmentation and the Marketing Mix: ...
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218. SELL (with Review Cards and Premium Web Site Printed Access Card)
Author : Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams
Published : 25.01.10 by South Western Pub Co
Package : 352pp Paperback

Online price: $63.95
20% Off the RRP of $79.95

Usually ships within 3-4 business days.

Created through a 'student-tested, faculty-approved' review process with over 100 students and faculty, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more ...
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219. CB2, 2nd Edition (includes Review Cards and CB4ME.COM Printed Access Card)
Author : Barry J. Babin, Eric Harris
Published : 03.02.10 by South Western Pub Co
Package : 352pp Paperback

Online price: $69.95
20% Off the RRP of $87.95

Usually ships within 3-4 business days.

Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, ...
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220. Creative Strategy in Advertising, 10th Edition
Author : Bonnie L. Drewniany, A. Jerome Jewler
Published : 09.03.10 by Wadsworth
Package : 352pp Paperback

Online price: $91.95
20% Off the RRP of $114.95

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CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on ...
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221. Successful Marketing: Get Brilliant Results Fast - Australian Edition
Author : Pauline Rowson
Published : 27.05.10 by CRIMSON PUBLISHING
Package : 224pp Paperback

Online price: $15.95
20% Off the RRP of $19.95

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Successful Marketing focuses on essential marketing skills to get your message across effectively. Practical and easy to use, this book is a step-by-step guide to learning effective marketing quickly and easily, from direct mail to marketing online. The book is packed with helpful examples and practical exercises to complete. Author Pauline Rowson ran a successful marketing and training company ...
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222. Principles Of Marketing, 5th Edition
Author : Gary Armstrong, Stewart Adam, Sara Denize, Phillip Kotler
Published : 26.09.11 by Pearson Education

Online price: $121.29
15% Off the RRP of $142.29

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To package this book with MyMarketingLab, please perform a new search for the following ISBN: 9314994246292 Or contact customer service. PRESCRIBED TEXT FOR: Institution: Kaplan Higher Education - 2014 2nd Semester Course Code: FPE012 Subject: Marketing financial planning Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition ...
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223. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition
Author : Farris Paul W & Bendle Neil T
Published : 09.04.10 by
Package : 432pp Hardcover

Online price: $35.95
20% Off the RRP of $44.95

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PRESCRIBED TEXT FOR MKTG40004 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 Bestselling reference for measuring marketing initiatives, updated for digital and 'new marketing' techniques! State-of-the-art tools for maximizing value and accountability from all your marketing investments. Covers promotions, advertising, distribution, customer perceptions, market share, pricing, ...
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224. International Marketing, 3rd Asia-Pacific Edition
Author : Masaaki (Mike) Kotabe (Temple University), Sween Hoon Ang (National University of Singapore), Kathleen Griffiths (RMIT University), Al Marshall (Australian Catholic University), Ranjit Voola (University of Sydney), Kristiaan Helsen (Hong Kong University o
Published : 30.09.10 by John Wiley & Sons
Package : 687pp Paperback

Online price: $121.95
10% Off the RRP of $135.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG6013 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2012 International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. ...
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225. The Brand Within: How We Brand Ourselves, from Birth to the Boardroom
Author : John, Daymond (Author), Paisner, Daniel (Author)
Published : 01.04.10 by
Package : 256pp Paperback

Online price: $25.95
15% Off the RRP of $29.95

Usually Dispatched in 1-2 weeks.

THE BRAND WITHIN: HOW WE BRAND OURSELVES, FROM BIRTH TO THE BOARDROOM by Daymond John is the second nonfiction book in the best-selling 'Display of Power' series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge ...
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226. Marketing Strategy, 5th Edition
Author : O. C. Ferrell | Michael Hartline
Published : 15.05.10 by Wadsworth
Package : 768pp Paperback

Online price: $95.95
20% Off the RRP of $119.95

Usually ships within 3-4 business days.

The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant ...
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227. PASW Statistics by SPSS: A Practical Guide: Version 18, 1st Edition
Author : Peter Allen, Kellie Bennett
Published : 30.04.10 by Cengage Learning
Package : 304pp Paperback

Online price: $60.95
13% Off the RRP of $69.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170222907 This practical, reader-friendly text will help you conduct statistical analyses using PASW Statistics by SPSS (version 18.0). Drawing on relevant examples from a range of disciplines, it introduces and then visually guides you through a range of common SPSS/PASW Statistics ...
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228. Strategic Marketing: Decision Making and Planning, 3rd Edition
Author : Reed, Peter
Published : 31.05.10 by Cengage Learning
Package : 350pp Paperback

Online price: $104.95
15% Off the RRP of $122.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG20008 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development ...
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229. Services Marketing: Concepts, Strategies and Cases Asia Pacific Edition, 1st Edition
Author : K. Douglas Hoffman, John Bateson, Greg Elliott and Larry Neale
Published : 31.05.10 by Cengage Learning
Package : 490pp Paperback

Online price: $114.95
15% Off the RRP of $134.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24306 Subject: Services Marketing Analysis and Strategy MKTG30003 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 1 2013 The business world now demands that service marketing organisations pay increasing attention to customer satisfaction, service quality, and customer service. This first Asia-Pacific edition of ...
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230. BASIC MARKETING (Chinese translation)
Author : PERREAULT /Huang
Published : 22/11/2009 by

Online price: $121.95
24% Off the RRP of $159.95

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231. Marketing The Core (Chinese translation)
Author : KERIN /Kao
Published : 22/11/2009 by

Online price: $104.95
24% Off the RRP of $137.95

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232. MARKETING MGMT+ CUST MRKNG DEVELOP& PLAN
Author : BOYD / LIM
Published : 21/1/2003 by

Online price: $157.95
20% Off the RRP of $197.95

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233. DIRECT MARKETING + CD MARKET PLAN
Author : POWER / WALLER
Published : 13/5/2003 by

Online price: $90.95
20% Off the RRP of $113.95

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234. NEW VENTURE CREATION + NEW PRODUCT MGMT
Author : CRAWFORD / TIMMONS
Published : 18/6/2003 by

Online price: $153.95
20% Off the RRP of $192.95

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235. CUSTOM PUB+ MRKTNG PRAC APPROACH +CD
Author : BUZZA/ RIX/ WALLER
Published : 11/7/2003 by

Online price: $97.95
20% Off the RRP of $121.95

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236. GLOBAL MARKETING + MARKETING PLAN CD
Author : JOHANSSON / WALLER
Published : 30/12/2003 by

Online price: $133.95
20% Off the RRP of $167.95

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237. MARKETING PRAC APP+ INTL TRADE & INVEST
Author : RIX / GIONEA
Published : 27/11/2003 by

Online price: $119.95
20% Off the RRP of $149.95

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238. MARKETING RESEARCH+ INTL TRADE & INVEST
Author : LUKAS / GIONEA
Published : 27/11/2003 by

Online price: $157.95
20% Off the RRP of $197.95

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239. CONSUMERS + HOW CUSTOMERS THINK
Author : ARNOULD / ZALTMAN
Published : 27/11/2003 by

Online price: $151.95
20% Off the RRP of $189.95

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240. MARKETING+ RESEARCH IN PRAC+ SALES FORCE
Author : RIX / BOYCE / STANTON
Published : 15/12/2003 by

Online price: $243.95
20% Off the RRP of $304.95

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241. ADVERT COMM+ ADVERT & PROMO+ ANZ+ PWEB
Author : ROSSITER / BELCH / DANN
Published : 12/1/2004 by

Online price: $193.95
20% Off the RRP of $242.95

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242. ANALYSIS MARKETING PLAN+ TOFU TIGER CD
Author : LEHMANN / WALLER
Published : 21/5/2004 by

Online price: $97.95
20% Off the RRP of $122.95

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243. INTERNET MARKETING + CASES
Author : MOHAMMED/ RAYPORT
Published : 8/6/2004 by

Online price: $139.95
20% Off the RRP of $174.95

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244. INTERNET MARKETING+PWEB+ CPS ACCESS CARD
Author : MOHAMMED / EINSTRUCTION
Published : 7/9/2004 by

Online price: $113.95
20% Off the RRP of $142.95

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245. GLOBAL MARKETING + CPS1
Author : JOHANSSON / EINSTRUCTION
Published : 22/11/2004 by

Online price: $129.95
20% Off the RRP of $162.95

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246. MARKET GAME+ PROD MGMT+ CUST PROD PRICN
Author : MASON / LEHMANN / CARTER
Published : 3/12/2004 by

Online price: $231.95
17% Off the RRP of $279.95

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247. CNSMR BHVOR, MRKTING APROCH, BSNS LAW
Author : NEAL/BARRON/RIX/STANBERRY
Published : 11/4/2005 by

Online price: $221.95
20% Off the RRP of $277.95

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248. MARKETING STRAT+ STRAT MRKT MNGMNT+ PWEB
Author : CARVENS/WALKER/RICHARDSON
Published : 21/4/2005 by

Online price: $165.95
20% Off the RRP of $207.95

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249. Success Secrets of Social Media Marketing Superstars
Author : Entrepreneur Press, Mitch Meyerson
Published : 08.06.10 by Entrepreneur Press
Package : 256pp Paperback

Online price: $29.99
20% Off the RRP of $37.99

Usually ships within 2-4 weeks.

"An amazing book - top social media professionals provide the 'inside' tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one." --Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders Online marketing expert Mitch ...
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250. HOW FIND CULTIVATE CUSTOMERS DIRECT MAIL
Author : BAIER
Published : 8/2/1996 by

Online price: $85.32
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