Home   FAQs   New Arrivals   Specials   Pricing & Shipping   Location   Corporate Services   Why Choose Bookware?  
 Search:   
Call our store: 9955 5567 (from within Sydney) or 1800 734 567 (from outside Sydney)
 View Cart   Check Out   
 
Browse by Subject
 TAFE Accounting
 TAFE I.T./Computing
 TAFE - Other
I.T
 .NET
 Windows 8
 Adobe CS6
 Cisco
 CCNA 2012
 CCNP 2012
 Java
 VB
 ASP
 Web Design
 E-Commerce
 Project Management
 ITIL
 Macintosh
 Mobile Devices
 Linux
 Windows Server 2012
 SQL Server 2012
 SAP
Certification
 MCITP
 MCTS
Economics and Business
 Accounting
 Business Information Systems
 Economics
 Finance
 Management
 Marketing
 TAX
 Human Resources
Academic
 Law
 Nursing
 Medical
 Psychology
 Engineering
Search all:
ISBN:(ISBN10 or ISBN13)
Title:
Author:
Publisher:*
Category:MARKETING

Matches 301-350 of 790 titles found

Can't find what you're looking for? CLICK HERE

Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next

Sort: [Search rank] [Title] [Author] [Publisher] [Popularity]

301. Strategic Market Management Global Perspecitves
Author : David A. Aaker, Damien McLoughlin
Published : 26.03.10 by John Wiley & Sons
Package : 368pp Paperback

Online price: $89.95
12% Off the RRP of $101.95

Usually ships within 3-4 business days.

The book is a European adaptation of our current US book: Strategic Market Management, 9supth/sup edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe. It will take into account the substantive changes made by David Aaker in the 8supth/sup and 9supth/sup edition of the US textbook. ...
purchase more info

302. Marketing Research Essentials, with SPSS, 7th Edition
Author : Carl McDaniel, Jr. (University of Texas, Arlington), Roger Gates (DSS Research)
Published : 15.12.09 by John Wiley & Sons

Online price: $112.95
13% Off the RRP of $129.95

Usually ships within 3-4 business days.

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to ...
purchase more info

303. Marketing + Marketing In Focus: GFC (Value Pack)
Author : Solomon
Published : 29.07.09 by Pearson Education

Online price: $109.96
13% Off the RRP of $126.96

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

purchase more info

304. International Marketing [This is a preowned copy with obvious signs of previous use - but perfectly readable. Please contact Bookware Customer Service for more details]
Author : Michael R. Czinkota, Ilkka A. Ronkainen, Catherine Sutton-Brady, Tim Beal
Published : 08.10.07 by Cengage Learning

Online price: $27.95
78% Off the RRP of $124.95

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

Thoroughly adapted to concentrate on issues that face marketers in the Asia Pacific region, this first Asia Pacific edition of Czinkota and Ronkainen's International Marketing combines the outstanding theoretical base of the original text with relevant Australian, New Zealand and Asian case studies and examples. The text examines the unique conditions in which businesses from this region operate, ...
purchase more info

305. Business Marketing Management: B2B, 10th Edition
Author : Michael D. Hutt, Thomas W. Speh
Published : 13.02.09 by South Western Pub Co

Online price: $129.95
20% Off the RRP of $162.95

Usually ships within 3-4 business days. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR MKTG3001 AT NEWCASTLE, SEMESTER 1 2010 Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a ...
purchase more info

306. Exploring Marketing Research (with Qualtrics Card), 10th Edition
Author : William G. Zikmund, Barry J. Babin
Published : 04.03.09 by South Western Pub Co

Online price: $139.95
15% Off the RRP of $164.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24720 Subject: Marketing Research 24720 AT UTS BROADWAY, SEMESTER 2 2012 EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing ...
purchase more info

307. Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition
Author : Terence A. Shimp
Published : 29.12.08 by South Western Pub Co

Online price: $113.95
20% Off the RRP of $142.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG90009 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in ...
purchase more info

308. Advertising Account Planning: A Practical Guide
Author : Kelley, Larry D (Author), Jugenheimer, Donald W (Author)
Published : 01.03.06 by
Package : 156pp Paperback

Online price: $63.95
15% Off the RRP of $74.95

Usually Dispatched in 1-2 weeks.

PRESCRIBED TEXT FOR ADV310 AT CSU, SEMESTER 1 2010
purchase more info

309. Strategic Advertising Management, 3rd Edition
Author : Larry Percy, Richard Elliott
Published : 02.12.08 by OXFORD UNIVERSITY PR

Online price: $114.00
5% Off the RRP of $120.00

Usually ships within 1 week.

Strategic Advertising Management, 3rd edition, presents a strong theoretical foundation for the development of effective marketing communication. Building upon this theoretical foundation, the text outlines how this knowledge and understanding can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated ...
purchase more info

310. The Law of Marketing, 2nd Edition
Author : Lynda J. Oswald
Published : 29.01.10 by South Western Pub Co
Package : 608pp Paperback

Online price: $128.95
17% Off the RRP of $154.95

Usually ships within 3-4 business days.

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday ...
purchase more info

311. Logo Design Love: A Guide to Creating Iconic Brand Identities
Author : Airey, David
Published : 07.01.10 by NEW RIDERS
Package : 216pp Paperback

Online price: $31.95
20% Off the RRP of $39.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Features and ...
purchase more info

312. Essential Guide to Marketing Planning, 2nd Edition
Author : Marian Burk Wood
Published : 30.06.10 by
Package : 232pp Paperback

Online price: $94.35
13% Off the RRP of $108.35

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. ...
purchase more info

313. Marketing Communications: A European Perspective, 4th Edition
Author : De Pelsmacker, Geuens, Van Den Bergh
Published : 08.03.10 by
Package : 688pp Paperback

Online price: $141.48
15% Off the RRP of $167.48

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. ...
purchase more info

314. Marketing Management: A Relationship Approach, 2nd Edition
Author : Svend Hollensen
Published : 09.03.10 by
Package : 696pp Paperback

Online price: $161.09
13% Off the RRP of $186.09

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in ...
purchase more info

315. Global Marketing: Global Edition, 6th Edition
Author : Warren J. Keegan, Mark Green
Published : 01.01.10 by
Package : 519pp Paperback

Online price: $137.62
13% Off the RRP of $157.62

COMING SOON. Pre-order your copy now!

Description top For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including ...
purchase more info

316. Consumer Behavior: Global Edition, 9th Edition
Author : Solomon*
Published : 13.01.10 by
Package : 688pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 For undergraduate and graduate consumer behavior courses. Explore the 'act of buying' and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ...
purchase more info

317. Services Marketing: Global Edition, 7th Edition
Author : Christopher H Lovelock, Jochen Wirtz
Published : 27.01.10 by
Package : 648pp Paperback

Online price: $138.81
13% Off the RRP of $159.81

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a ...
purchase more info

318. Kleppner's Advertising Procedure: International Edition, 18th Edition
Author : Ron Lane, Karen King, Tom Reichert
Published : 25.01.10 by
Package : 840pp Paperback

Online price: $241.21
17% Off the RRP of $291.21

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, ...
purchase more info

319. Perspectives on Increasing Sales
Author : Marvin Miletsky, James A. Callander
Published : 24.03.09 by

Online price: $36.95
17% Off the RRP of $44.95

Usually ships within 3-4 business days.

Who's the real sales expert: the salesperson or the consumer? Each has a different approach to effective sales and what will really move the consumer to take action. Each approaches buying and selling from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Increasing Sales is the first book to offer ...
purchase more info

320. Retailing, 7th Edition
Author : Patrick M. Dunne, Robert F. Lusch, James R. Carver
Published : 01.01.10 by
Package : 648pp Hardcover

Online price: $119.95
20% Off the RRP of $149.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG302 AT ACU NORTH SYDNEY, SEMESTER 2 2010 The new, Seventh Edition of RETAILING combines the text's signature in-depth coverage of fundamental retailing principles with cutting-edge updates on the latest trends and practices in today's fast-paced retail market. Packed with real-world examples and behind-the-scenes insights, the text vividly captures the excitement of ...
purchase more info

321. International Marketing (with InfoTrac®), 9th Edition
Author : Michael R. Czinkota, Ilkka A. Ronkainen
Published : 14.07.09 by
Package : 7522pp Hardcover

Online price: $119.95
20% Off the RRP of $149.95

Usually ships within 3-4 business days.

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! # New Chapter: The authors have written a brand new chapter titled 'International Marketing ...
purchase more info

322. Social Media Marketing Book
Author : Zarrella, Dan
Published : 15.12.09 by O'REILLY
Package : 250pp Paperback

Online price: $26.95
20% Off the RRP of $33.95

Usually ships within 3-5 business days. All orders will be confirmed by reply email prior to charging.

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. You'll learn how these technologies work and how other ...
purchase more info

323. International Marketing: 2nd Asia Pacific Edition and Global Financial Crisis Supplement
Author : Mike (Masaaki) Kotabe, Andreas Riege, Kathleen Griffiths, Gary Noble, Swee Hoon Ang, Anthony Pecotich, Kristiaan Helsen
Published : 30.09.09 by John Wiley & Sons
Package : 320pp Paperback

Online price: $114.95
10% Off the RRP of $127.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG3310 AT UWA, SEMESTER 1 2010 International Marketing: Second Asia-Pacific Edition is a thorough revision reflecting contemporary developments in international marketing. The text maintains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. The book aims to help ...
purchase more info

324. Marketing + Ebook [Substitutes for 9781742465692]
Author : Greg Elliott, Sharyn Rundle-Thiele and David Waller
Published : 02.10.09 by John Wiley & Sons
Package : 576pp Package

Online price: $108.95
13% Off the RRP of $124.95

This item substitutes for another edition or version. All orders for this item will be substituted for the most recent edition unless you direct us otherwise.

[This ISBN will now automatically substitute for ISBN: 9781742465692 - which includes the Study Guide] Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial ...
purchase more info

325. SPSS: Analysis Without Anguish Using SPSS Version 17.0 for Windows
Author : Sheridan J. Coakes
Published : 31.10.09 by John Wiley & Sons
Package : 300pp Paperback

Online price: $43.95
10% Off the RRP of $48.95

Usually ships within 3-4 business days.

This latest edition of SPSS: Analysis Without Anguish is based on Version 17.0 of SPSS for Windows. SPSS is a sophisticated piece of software used by social scientists and related professionals for statistical analysis. Always popular in previous editions, SPSS: Analysis without Anguish Version 17.0 for Windows continues to address the needs of all users of SPSS software. It serves as a ...
purchase more info

326. Marketing (This item substitutes for another ISBN - please see: 9781742465692)
Author : Elliott
Published : 02.10.09 by John Wiley & Sons
Package : 576pp Paperback

Online price: $123.95
10% Off the RRP of $137.95

This item substitutes for another edition or version. All orders for this item will be substituted for the most recent edition unless you direct us otherwise.

purchase more info

327. Facebook Marketing: An Hour a Day
Author : Chris Treadaway, Mari Smith
Published : 15.05.10 by John Wiley & Sons
Package : 312pp Paperback

Online price: $30.95
18% Off the RRP of $37.95

Usually ships within 3-4 business days.

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap ...
purchase more info

328. Twitter Marketing for Dummies
Author : Kyle Lacy
Published : 15.10.09 by John Wiley & Sons
Package : 312pp Paperback

Online price: $26.95
18% Off the RRP of $32.95

Usually ships within 3-4 business days.

An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for ...
purchase more info

329. Pay-Per-Click Search Engine Marketing: An Hour a Day
Author : David Szetela, Joseph Kerschbaum with Michael Flores
Published : 15.01.10 by John Wiley & Sons
Package : 384pp Paperback

Online price: $30.95
28% Off the RRP of $42.95

Usually ships within 3-4 business days. _____________________ N.Sydney : On Order (reserve your copy)

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the 'sponsored results' on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in ...
purchase more info

330. Strategic Market Management, 9th Edition
Author : David Aaker
Published : 15.12.09 by John Wiley & Sons
Package : 352pp Paperback

Online price: $124.95
12% Off the RRP of $141.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG6203 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies ...
purchase more info

331. Marketing Research Essentials, 7th Edition
Author : Carl McDaniel and Roger Gates
Published : 12.02.10 by John Wiley & Sons
Package : 528pp Paperback

Online price: $136.95
13% Off the RRP of $156.95

Usually ships within 3-4 business days.

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to ...
purchase more info

332. Business in Networks
Author : Professor Hakan Hakansson, Professor David I Ford, Professor Lars-Erik Gadde, Professor Ivan Snehota, Professor Alexandra Waluszewski
Published : 30.08.09 by John Wiley & Sons
Package : 318pp Paperback

Online price: $94.95
12% Off the RRP of $107.95

Usually ships within 3-4 business days.

* Authors are world leading authorities on this topic. * This book is the result of an evolution of thought that redefines the area of business networks. * The IMP Group provides an alternative to the traditional view of business to business interaction, this alternative view is widely used throughout Europe as well as Australia and the US. This book is the culmination of empirical work ...
purchase more info

333. Performance Marketing with Google Analytics: Practical Techniques for Maximizing Online ROI
Author : Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
Published : 15.03.10 by John Wiley & Sons
Package : 384pp Paperback

Online price: $40.95
28% Off the RRP of $56.95

Usually ships within 3-4 business days.

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn ...
purchase more info

334. Essentials of Marketing, 12th Edition
Author : William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy
Published : 30.11.09 by MCGRAW-HILL
Package : 736pp Paperback

Online price: $115.95
24% Off the RRP of $152.95

Usually ships within 3-5 business days.

Description This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e? and all of the other ...
purchase more info

335. Principles of Marketing Pack (13th Edition - with MyMktg Access Code)
Author : Kotler
Published : 16.10.09 by

Online price: $146.57
13% Off the RRP of $168.57

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Description top For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and ...
purchase more info

336. eMarketing eXcellence: Planning and optimising your digital marketing, 3rd Edition
Author : Dave Chaffey
Published : 01.07.08 by BUTTERWORTH-HEINEMAN

Online price: $45.95
16% Off the RRP of $54.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT AT APM College of Business and Communication, 2011
purchase more info

337. Destination Marketing
Author : Steven Pike
Published : 11.03.08 by

Online price: $75.99
13% Off the RRP of $86.99

Usually ships within 1-2 weeks.

purchase more info

338. Twitter Marketing
Author : Thomases
Published : 30.11.09 by John Wiley & Sons
Package : 432pp Paperback

Online price: $30.95
28% Off the RRP of $42.95

Usually ships within 3-4 business days.

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert ...
purchase more info

339. Marketing In Focus
Author : Baumann & Valentine
Published : 20.10.09 by

Online price: $15.46
13% Off the RRP of $17.46

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top How do you currently source materials to help students see the relevance of marketing to their everyday life? Virtually every student entering university in 2010 will have heard about The Global Financial Crisis (GFC) and many have been affected by it in some way. This small companion text helps you to introduce the GFC and its impact into your classroom and allows ...
purchase more info

340. Marketing Research
Author : Alan Wilson, University of Strathclyde | Raechel Johns, University of Canberra | Karen Miller, University of Southern Queensland | Robin Pentecost, Griffith University
Published : 24.09.09 by
Package : 432pp Paperback

Online price: $115.63
14% Off the RRP of $134.63

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR 'Marketing Research Project' at UNIVERSITY OF CANBERRA, SEMESTER 1 2012 Marketing Research is the only Australian marketing research text that focuses equal attention on both qualitative and quantitative research processes, making it one of the most comprehensive and holistic books in this discipline. This concise book places marketing research in the bigger picture of the ...
purchase more info

341. Strategy and Tactics of Pricing, The, 5th Edition
Author : Thomas Nagle, John Hogan, Joseph Zale
Published : 02.03.10 by
Package : 352pp Hardcover

Online price: $112.25
14% Off the RRP of $130.25

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of ...
purchase more info

342. Friends with Benefits
Author : Barefoot, Darren
Published : 27.11.09 by NO STARCH PRESS
Package : 200pp Paperback

Online price: $29.95
20% Off the RRP of $37.95

Usually ships within 3-5 business days. All orders will be confirmed by reply email prior to charging.

The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the ...
purchase more info

343. Marketing with mymarketinglab, 8th Edition
Author : Philip Kotler, Linden Brown, Suzan Burton , Ken Deans , Gary Armstrong
Published : 22.10.09 by PEARSON EDUCATION AU
Package : 760pp Hardcover

Online price: $130.00
20% Off the RRP of $162.00

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition. _____________________ N.Sydney : On Order (reserve your copy)

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781486093960 Celebrating 21 years of Australian Marketing Excellence Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and relevant to them. It needs to be exciting, motivating and complete as ...
purchase more info

344. Dominate Your Market with Twitter
Author : Smith, John et al
Published : 14.09.09 by
Package : 112pp Paperback

Online price: $19.95
20% Off the RRP of $24.95

Usually ships within 3-5 business days. All orders will be confirmed by reply email prior to charging.

Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as 'tweets'); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think 'and then what'? Its simplicity is perhaps its charm and twittering is growing ...
purchase more info

345. Building Social Web Applications
Author : Bell, Gavin
Published : 15.09.09 by O'REILLY
Package : 350pp Paperback

Online price: $45.95
20% Off the RRP of $57.95

Usually ships within 3-5 business days. All orders will be confirmed by reply email prior to charging.

Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site - one that makes visitors feel like they've found a new home on the Web. Whether you're creating a new site from scratch or embracing an existing audience ...
purchase more info

346. Mobile Marketing: Finding Your Customers No Matter Where They Are
Author : Cindy Krum
Published : 14.02.10 by
Package : 304pp Paperback

Online price: $19.95
20% Off the RRP of $24.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Description This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and ...
purchase more info

347. Internet Marketing: Strategy, Implementation and Practice, 4th Edition
Author : Dave Chaffey | Fiona Ellis-Chadwick, University of Derby | Kevin Johnston, Derbyshire Business School, University of Derby | Richard Mayer, University of Derby
Published : 25.03.09 by
Package : 736pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MKTG90017 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting ...
purchase more info

348. Marketing Research: Global Edition, 6th Edition
Author : Alvin C. Burns, Ronald F. Bush
Published : 16.07.09 by PEARSON EDUCATION AU
Package : 672pp Paperback

Online price: $215.41
13% Off the RRP of $247.41

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with ...
purchase more info

349. Social Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social Networking
Author : Maria Azua
Published : 06.11.09 by
Package : 272pp Paperback

Online price: $27.95
20% Off the RRP of $34.95

COMING SOON. Pre-order your copy now!

Features and Benefits top How businesses can harness the power of social software internally, to promote innovation and create more value # The first book to focus on driving value through social networking 'inside the firewall' # Presents practical scenarios and real case studies from IBM's leading-edge experience # Shows how to avoid mistakes that can cripple a business social ...
purchase more info

350. Marketing Research: An Applied Orientation: Global Edition, 6th Edition
Author : Naresh K Malhotra, SPSS
Published : 15.07.09 by PEARSON EDUCATION AU
Package : 864pp Paperback

Online price: $130.24
15% Off the RRP of $153.24

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MKT230 AT CSU DISTANCE ED, SEMESTER 1 2013 PRESCRIBED TEXT FOR MKTG202 AT MACQUARIE SESSION 3, 2012 This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: ...
purchase more info

Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next

* You must specify another search term in association with the publisher


Can't find what you are looking for? Please email

sales@bookware.com.au

or call: 02 9955 5567 (Sydney) / 1800 734 567 (outside Sydney)

We will do our best to find you the price and availability. We can order most books which may not be listed on the website