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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 351-400 of 790 titles found

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351. Retail Management: A Strategic Approach: International Edition, 11th Edition
Author : Barry Berman, Joel R Evans
Published : 24.07.09 by
Package : 688pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ...
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352. Strategic Marketing Problems: Cases and Comments: International Edition, 12th Edition
Author : Roger Kerin, Robert Peterson
Published : 29.07.09 by
Package : 744pp Paperback

Online price: $137.72
13% Off the RRP of $158.72

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing ...
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353. Marketing for Hospitality & Tourism: International Edition, 5th Edition
Author : Philip Kotler, John T. Bowen, James C. Makens
Published : 04.05.09 by
Package : 720pp Paperback

Online price: $152.14
13% Off the RRP of $175.14

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality ...
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354. CHAOTICS
Author : KOTLER/ CASLIONE
Published : 1/6/2009 by AMACOM

Online price: $31.95
20% Off the RRP of $39.95

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355. RI IRCD Advertising & Promotion
Author : Belch
Published : 23/12/2008 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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356. DVD Advertising & Promotion
Author : Belch
Published : 12/1/2009 by

Online price: $99.95
20% Off the RRP of $124.95

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357. RI DVD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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358. RI IRCD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

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359. NEW DIRECT MARKETING 4E
Author : SHEPARD,
Published : 13/10/2009 by

Online price: $128.00
20% Off the RRP of $160.00

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360. Consumer Behaviour, 2nd Edition
Author : Michael R. Solomon, Rebekah Russell Bennett, Jo Previte
Published : 15.09.09 by PEARSON EDUCATION AU

Online price: $133.34
13% Off the RRP of $154.34

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This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9781442553583 Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The new 2nd edition of Consumer Behaviour, ...
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361. Marketing Across Cultures, 5th Edition
Author : Jean-Claude Usunier, Julie Lee
Published : 15.01.09 by
Package : 496pp Paperback

Online price: $132.15
13% Off the RRP of $152.15

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PRESCRIBED TEXT FOR MKTG8462 AT UWA, SEMESTER 1 2010 In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems ...
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362. Integrated Advertising, Promotion and Marketing Communications: International Edition, 4th Edition
Author : Kenneth E Clow, Donald E Baack
Published : 27.12.08 by
Package : 480pp Paperback

Online price: $142.10
13% Off the RRP of $163.10

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PRESCRIBED TEXT FOR MKTG8501 & MKTG8701 AT UWA, SEMESTER 1 2010 For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising ...
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363. Marketing: An Introduction and MyMarketingLab Package, 9th Edition
Author : Gary Armstrong, Philip Kotler
Published : 22.07.08 by

Online price: $142.10
13% Off the RRP of $163.10

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Description top For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. New To This Edition top NEW! Expanded Coverage of Integrated Marketing Communications The chapters on integrated marketing communications have been completely restructured to reflect ...
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364. Principles of Marketing: International Edition, 13th Edition
Author : Kotler & Armstrong
Published : 01.01.09 by Pearson Education
Package : 744pp Paperback

Online price: $141.00
13% Off the RRP of $162.00

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their ...
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365. Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2nd Edition
Author : Judy Graham
Published : 03.06.09 by
Package : 150pp Paperback

Online price: $77.73
13% Off the RRP of $89.73

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Description top Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities. New To This Edition top NEW! The following cases are new to this edition: . Measuring Customer Loyalty with the Net Promoter Score . Customer Experience Management . ...
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366. Customer Service: A Practical Approach, 5th Edition
Author : Elaine K. Harris
Published : 18.06.09 by
Package : 192pp Paperback

Online price: $78.83
13% Off the RRP of $90.83

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Description top For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Fifth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using ...
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367. Consumer Behavior, 10th Edition
Author : Schiffman & Kanuk
Published : 28.07.09 by
Package : 600pp Paperback

Online price: $233.31
13% Off the RRP of $269.31

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Description top For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses ...
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368. All Customers Are Irrational
Author : William Cusick
Published : 15.08.09 by AMACOM
Package : 240pp Hardcover

Online price: $28.00
37% Off the RRP of $45.00

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG6104 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Introduction Here, readers will discover: * why customer retention matters * how the subconscious drives customer behavior * how to follow what customers are actually doing, not what they are saying * how to become part of their customer?s life story Description As many businesses are discovering, ...
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369. WEB COPY THAT SELLS
Author : VELOSO, MARIA
Published : 27/5/2009 by AMACOM

Online price: $25.95
31% Off the RRP of $37.95

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370. WORLD FAMOUS
Author : TYREMAN, DAVID
Published : 16/5/2009 by AMACOM

Online price: $16.95
37% Off the RRP of $26.95

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371. RI DVD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

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372. RI IRCD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

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373. RI DVD RETAIL MGMT
Author : LEVY
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

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374. SW INTL MKTG + VTLSRC EBOOK
Author : CATEORA
Published : 19/10/2008 by

Online price: $123.95
20% Off the RRP of $154.95

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375. Advertising and Promotion: An Integrated Marketing Communication Perspective (Plus Online access code for Ebook - website)
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 0001-01-01 by MCGRAW-HILL

Online price: $116.95
13% Off the RRP of $134.95

Usually ships within 3-5 business days.

Description The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make the claim to the the first genuinely IMC text. ...
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376. SW MKTG STRATEGY + VTLSRC EBOOK
Author : WALKER
Published : 30/9/2008 by

Online price: $103.95
20% Off the RRP of $129.95

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377. Competitive Success: How Branding Adds Value
Author : Davis, John Andrew
Published : 22.12.09 by John Wiley & Sons
Package : 422pp Paperback

Online price: $87.95
13% Off the RRP of $100.95

Usually ships within 3-4 business days.

John Davis is Professor of Marketing and Department Chair at the Emerson College in Boston, USA. He was until the summer 2009, Practice Associate Professor and Director of the Marketing Excellence Centre at Singapore Management University. He also taught one of the most popular courses at Singapore Management University, entitled Strategic Brand Management. Before joining academia he had over 20 ...
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378. Consumer Behaviour, 2nd Edition
Author : Martin M Evans, Gordon Foxall, Ahmad Jamal
Published : 31.03.09 by John Wiley & Sons
Package : 456pp Paperback

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 3-4 business days.

Description Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is ...
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379. Marketing: Core Concepts and Applications and eBook, 2nd Edition
Author : William M. Pride, Greg Elliott, Sharyn Rundle-Thiele, David Waller, PhD, Angela Paladino, PhD, O. C. Ferrell
Published : 31.10.07 by John Wiley & Sons
Package : 1158pp Paperback

Online price: $130.95
10% Off the RRP of $144.95

Usually ships within 3-4 business days.

Exactly who are 'tweens', generation X, generation Y and baby boomers and how can marketers cater for their ever-changing needs? What marketing opportunities are presented by online social networking sites such as MySpace and YouTube? Why are Woolworths and Coles shelves increasingly being stocked with their own brands? Are mobile phone companies targeting children in their marketing? How has ...
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380. Marketing Research the Second Pacific Rim Edition
Author : Aaker
Published : 030407 by Wiley
Package : 622pp Paperback

Online price: $150.95
12% Off the RRP of $171.95

Usually ships within 3-4 business days.

Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear ...
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381. Sustainability Marketing : A Global Perspective
Author : Frank-Martin Belz, Ken Peattie
Published : 30.06.09 by John Wiley & Sons
Package : 256pp Paperback

Online price: $64.95
10% Off the RRP of $71.95

Usually ships within 3-4 business days.

Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be integrated into ...
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382. Supply Network Strategies : Second Edition
Author : Lars-Erik Gadde (Chalmers University Of Technology), Hakan Hakansson (Norwegian School Of Management), Prof. Goran Persson (BI Norwegian School of Management)
Published : 31.08.10 by John Wiley & Sons
Package : 270pp Paperback

Online price: $82.95
12% Off the RRP of $93.95

Usually ships within 3-4 business days.

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this book, the authors examine the supply side of companies from a network perspective. The IMP (Industrial ...
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383. Global Marketing Management, 5th Edition
Author : Masaaki (Mike) Kotabe (Temple University), Kristiaan Helsen (Hong Kong University of Science and Technology)
Published : 15.12.09 by John Wiley & Sons
Package : 752pp Paperback

Online price: $153.95
13% Off the RRP of $176.95

Usually ships within 3-4 business days.

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5th Edition further addresses some peculiar phenomenon being ...
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384. Marketing Communications: A Brand Narrative Approach
Author : Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith
Published : 15.12.09 by John Wiley & Sons
Package : 480pp Paperback

Online price: $106.95
13% Off the RRP of $122.95

Usually ships within 3-4 business days.

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such ...
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385. Marketing Research, 10th Edition
Author : David A. Aaker (University of California, Berkeley), V. Kumar (University of Houston), George S. Day (University of Pennsylvania, Wharton School), Robert Leone (Texas Christian University)
Published : 15.12.09 by John Wiley & Sons
Package : 816pp Hardcover

Online price: $143.95
12% Off the RRP of $163.95

Usually ships within 3-4 business days.

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced ...
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386. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
Author : Adam Morgan
Published : 31.01.09 by John Wiley & Sons
Package : 368pp Hardcover

Online price: $34.95
28% Off the RRP of $48.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely ...
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387. Marketing Mistakes and Successes, 11th Edition
Author : Robert F. Hartley
Published : 15.01.09 by John Wiley & Sons
Package : 384pp Paperback

Online price: $87.95
13% Off the RRP of $100.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG101 AT MACQUARIE SESSION 3, 2012 This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and ...
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388. Sales Management: Concepts and Cases, 10th Edition
Author : William L. Cron, Thomas E. DeCarlo
Published : 15.12.08 by John Wiley & Sons
Package : 624pp Hardcover

Online price: $179.95
12% Off the RRP of $203.95

Usually ships within 3-4 business days.

Description Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional ...
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389. Marketing Research, 8th Edition with SPSS V16 Software
Author : Carl McDaniel, Jr., Roger Gates
Published : 15.01.09 by John Wiley & Sons
Package : 736pp Hardcover

Online price: $0.00
0% Off the RRP of $0.00

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG2113 + MKTG6001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2011 Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on ...
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390. Advertising for Dummies, 2nd Edition
Author : Gary Dahl
Published : 15.12.06 by John Wiley & Sons
Package : 336pp Paperback

Online price: $21.95
28% Off the RRP of $30.95

Usually ships within 3-4 business days.

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting ...
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391. Strategic Market Creation - a New Perspective on Marketing and Innovation Management
Author : Tollin
Published : 15.07.08 by John Wiley & Sons

Online price: $94.95
12% Off the RRP of $107.95

Usually ships within 3-4 business days.

Description The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key ...
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392. Marketing, 10th Edition
Author : Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Published : 08.10.08 by South Western Pub Co
Package : 708pp Hardcover

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-4 business days.

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, 'Now that's marketing.' You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role ...
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393. CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)
Author : Barry J. Babin, Eric Harris
Published : 29.07.08 by South Western Pub Co

Online price: $55.95
20% Off the RRP of $69.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This ...
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394. Essentials of Marketing, 3rd Edition
Author : Jane Summers, Michael Gardiner, Charles Lamb, Joseph F. Hair, Carl McDaniel
Published : 01.12.08 by

Online price: $112.95
15% Off the RRP of $132.95

Usually ships within 3-4 business days.

Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing. Providing a wealth of contemporary local and global examples, the text has also been restructured to present a consumer-oriented focus allowing students to ...
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395. MKTG: Asia Pacific edition (For the new edition, please search ISBN: 9780170193566)
Author : Charles W Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner
Published : 01.12.08 by

Online price: $75.95
20% Off the RRP of $94.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170193566 The new approach to learning the principles of marketing, MKTG is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools ...
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396. Principles of Direct and Database Marketing, 4th Edition
Author : Alan Tapp
Published : 26.11.08 by
Package : 536pp Paperback

Online price: $116.72
14% Off the RRP of $135.72

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing. New To This Edition * Brand new chapter on Web 2.0 developments * Growth in the use of search engines, mobile and email reflected in the Media chapters * Brand new cases on Sport England, Volvo, Tesco.com, Tower ...
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397. The Practice of Market Research: An Introduction, 3rd Edition
Author : Yvonne Mcgivern
Published : 17.11.08 by
Package : 584pp Paperback

Online price: $144.76
15% Off the RRP of $170.76

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and ...
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398. Essentials of Marketing, 4th Edition
Author : Jim Blythe
Published : 15.09.08 by
Package : 360pp Paperback

Online price: $106.58
13% Off the RRP of $122.58

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are ...
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399. Marketing Channels: A Management View, 7th Edition
Author : Bert Rosenbloom
Published : 16.07.03 by South Western Pub Co
Package : 672pp Hardcover

Online price: $119.95
20% Off the RRP of $149.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

THIS IS AN OLD EDITION. FOR THE 8th EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9780324316988 Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. ...
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400. Marketing: Real People, Real Choices: International Edition, 6th Edition
Author : Michael R. Solomon, Greg Marshall, Elnora Stuart
Published : 03.11.08 by PRENTICE HALL
Package : 624pp Paperback

Online price: $144.38
13% Off the RRP of $166.38

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. The new edition is updated to reflect new marketing strategies companies are using to reach today's increasingly savvy consumers. New ...
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