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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 401-450 of 796 titles found

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401. Essentials of Marketing, 3rd Edition
Author : Jane Summers, Michael Gardiner, Charles Lamb, Joseph F. Hair, Carl McDaniel
Published : 01.12.08 by

Online price: $112.95
15% Off the RRP of $132.95

Usually ships within 3-4 business days.

Covering introductory marketing theory in a concise and well-structured format, this fully revised and updated third Asia Pacific edition of Essentials of Marketing enables students to easily understand and apply the principles of marketing. Providing a wealth of contemporary local and global examples, the text has also been restructured to present a consumer-oriented focus allowing students to ...
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402. MKTG: Asia Pacific edition (For the new edition, please search ISBN: 9780170193566)
Author : Charles W Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner
Published : 01.12.08 by

Online price: $75.95
20% Off the RRP of $94.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780170193566 The new approach to learning the principles of marketing, MKTG is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools ...
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403. Principles of Direct and Database Marketing, 4th Edition
Author : Alan Tapp
Published : 26.11.08 by
Package : 536pp Paperback

Online price: $116.72
14% Off the RRP of $135.72

Usually ships within 4 - 5 business days.

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing. New To This Edition * Brand new chapter on Web 2.0 developments * Growth in the use of search engines, mobile and email reflected in the Media chapters * Brand new cases on Sport England, Volvo, Tesco.com, Tower ...
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404. The Practice of Market Research: An Introduction, 3rd Edition
Author : Yvonne Mcgivern
Published : 17.11.08 by
Package : 584pp Paperback

Online price: $144.76
15% Off the RRP of $170.76

Usually ships within 4 - 5 business days.

Description top The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Although shorter than many market research books, this offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and ...
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405. Essentials of Marketing, 4th Edition
Author : Jim Blythe
Published : 15.09.08 by
Package : 360pp Paperback

Online price: $106.58
13% Off the RRP of $122.58

Usually ships within 4 - 5 business days.

Description top This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are ...
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406. Marketing Channels: A Management View, 7th Edition
Author : Bert Rosenbloom
Published : 16.07.03 by South Western Pub Co
Package : 672pp Hardcover

Online price: $119.95
20% Off the RRP of $149.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

THIS IS AN OLD EDITION. FOR THE 8th EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9780324316988 Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. ...
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407. Marketing: Real People, Real Choices: International Edition, 6th Edition
Author : Michael R. Solomon, Greg Marshall, Elnora Stuart
Published : 03.11.08 by PRENTICE HALL
Package : 624pp Paperback

Online price: $144.38
13% Off the RRP of $166.38

Usually ships within 4 - 5 business days.

Description top For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. The new edition is updated to reflect new marketing strategies companies are using to reach today's increasingly savvy consumers. New ...
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408. Basic Marketing Research W/SPSS 16.0, International Edition, 3rd Edition
Author : Malhotra & Peterson
Published : 01.09.08 by PRENTICE HALL

Online price: $144.29
13% Off the RRP of $165.29

Usually ships within 4 - 5 business days.

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. New To This Edition top NEW! Step-by-Step instructions for using SPSS and Excel for marketing research purposes-Helps students ...
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409. 22 Immutable Laws Of Marketing
Author : Al Ries and Jack Trout
Published : 01.11.02 by
Package : 160pp Paperback

Online price: $19.95
19% Off the RRP of $24.95

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. <br>The ...
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410. AUTHENTICITY
Author : GILMORE/ PINE II
Published : 18/10/2007 by

Online price: $43.99
20% Off the RRP of $54.99

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411. SPANNING SILOS
Author : AAKER, DAVID
Published : 15/11/2008 by

Online price: $39.99
20% Off the RRP of $49.99

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412. MARKETING MYOPIA (HBR CLASSICS)
Author : LEVITT, THEODORE
Published : 4/6/2008 by

Online price: $13.99
20% Off the RRP of $16.99

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413. MARKETING METAPHORIA
Author : ZALTMAN/ ZALTMAN
Published : 8/5/2008 by

Online price: $39.99
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414. GREATER GOOD
Author : QUELCH/ JOCZ
Published : 18/2/2008 by

Online price: $47.99
20% Off the RRP of $59.99

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415. VALUE MERCHANTS
Author : ANDERSON/ KUMAR
Published : 26/11/2007 by

Online price: $61.99
20% Off the RRP of $76.99

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416. SIMPLICITY WINS H/C
Author : ROMMEL
Published : 28/2/1995 by

Online price: $56.95
20% Off the RRP of $70.95

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417. SUCCESSFUL LOCAL BROADCAST SALES
Author : WEYLAND, PAUL
Published : 22/10/2007 by AMACOM

Online price: $33.00
31% Off the RRP of $48.00

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418. BEYOND BUZZ
Author : KELLY, LOIS
Published : 18/4/2007 by AMACOM

Online price: $38.00
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419. MORE PROACTIVE SALES MANAGEMENT
Author : MILLER, WILLIAM
Published : 28/3/2009 by AMACOM

Online price: $27.95
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420. DIGITAL ENGAGEMENT
Author : HARDEN/ HEYMAN
Published : 28/2/2009 by AMACOM

Online price: $27.95
31% Off the RRP of $39.95

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421. AGE CURVE
Author : GRONBACH, KENNETH
Published : 10/6/2008 by AMACOM

Online price: $30.00
31% Off the RRP of $44.00

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422. BE A RECRUITING SUPERSTAR
Author : CHRISTENSEN, MARY
Published : 13/5/2008 by AMACOM

Online price: $20.99
16% Off the RRP of $24.99

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423. Marketing Higher Education (Paperback)
Author : Felix Maringe, Paul Gibbs
Published : 15.10.08 by
Package : 224pp Paperback

Online price: $82.95
17% Off the RRP of $99.95

Usually ships within 3-5 business days.

Description * How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? * How has widening participation affected the marketing of HEIs? * What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The ...
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424. MARKETING MGMT 21ST CENTURY
Author : HOMBURG
Published : 28/2/2008 by

Online price: $107.95
20% Off the RRP of $134.95

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425. PRINC SERVICES MARKETING
Author : PALMER
Published : 1/2/2008 by

Online price: $103.95
20% Off the RRP of $129.95

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426. MARKETING AN INTRO 2E
Author : MASTERSON
Published : 28/2/2008 by

Online price: $78.95
20% Off the RRP of $98.95

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427. ENTREPRENEURSHIP 2E
Author : KIRBY
Published : 1/11/2009 by

Online price: $79.95
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428. Advertising and Promotion: An Integrated Marketing Communication Perspective (Please see new edition ISBN: 9780070997981)
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 30.10.08 by MCGRAW-HILL

Online price: $113.95
24% Off the RRP of $149.95

In Stock - Available for immediate dispatch! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR ADMMKT304 AT ABA PARRAMATTA - SEMESTER 2 2011 The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make ...
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429. CONSUMER BEHAVIOUR
Author : PETER
Published : 12/2/2007 by

Online price: $123.95
20% Off the RRP of $154.95

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430. RELATIONSHIP SELLING
Author : JOHNSTON
Published : 16/3/2007 by

Online price: $119.95
20% Off the RRP of $149.95

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431. Annual Editions: Marketing 08/09 (2009 Update), 31st Edition
Author : John Richardson
Published : 15.11.08 by MCGRAW-HILL
Package : 224pp Paperback

Online price: $45.95
24% Off the RRP of $59.95

Usually ships within 3-5 business days.

Description This 2009 Update Edition of ANNUAL EDITIONS: MARKETING 08/09 provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an ...
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432. Marketing Management, 9th Edition (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780073530055)
Author : J. Paul Peter, James Donnelly, Jr
Published : 03.10.08 by MCGRAW-HILL
Package : 800pp Hardcover

Online price: $124.95
24% Off the RRP of $164.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Description Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students? knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the ...
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433. FUND OF SELLING
Author : FUTRELL
Published : 31/10/2008 by

Online price: $131.95
20% Off the RRP of $164.95

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434. Advertising and Promotion: An Integrated Marketing Communications Perspective, 8th Edition [see new edition: ISBN 9780073404868]
Author : George Belch, Michael Belch
Published : 18.07.08 by MCGRAW-HILL
Package : 864pp Hardcover

Online price: $143.95
13% Off the RRP of $164.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

[This book is an OLD EDITION. To order the new edition, please see ISBN 9780073404868] Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to ...
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435. SELLING:BUILDING PARTNERSHIPS
Author : WEITZ
Published : 31/10/2008 by

Online price: $136.95
24% Off the RRP of $179.95

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436. MARKETING: THE CORE, 3e (This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780078112065)
Author : KERIN
Published : 7/12/2008 by MCGRAW-HILL

Online price: $134.95
24% Off the RRP of $177.95

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437. BASIC MARKETING, 17th Edition
Author : PERREAULT,JR.
Published : 24/10/2008 by MCGRAW-HILL

Online price: $163.95
13% Off the RRP of $187.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

This is an OLD EDITION. To order the new edition, please perform a new search using the following ISBN: 9780073529950
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438. GLOBAL MARKETING
Author : JOHANSSON
Published : 7/11/2008 by

Online price: $127.95
20% Off the RRP of $159.95

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439. International Marketing, 14th Edition (This is an OLD EDITION. To order the new edition, please conduct a new search for the following ISBN: 9780073529943)
Author : CATEORA
Published : 10.10.08 by MCGRAW-HILL

Online price: $134.95
13% Off the RRP of $154.95

Usually ships within 3-5 business days.

Description Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora ...
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440. AE MARKETING 08/09 30E
Author : RICHARDSON
Published : 21/12/2007 by

Online price: $45.95
24% Off the RRP of $59.95

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441. RI IRCD CONSUMER BEHAV MARKET STRAT
Author : PETER
Published : 20/4/2007 by

Online price: $53.95
20% Off the RRP of $67.95

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442. RI IM MARKETING
Author : GREWAL
Published : 8/5/2007 by

Online price: $45.95
20% Off the RRP of $57.95

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443. RI IRCD FUND OF SELLING
Author : FUTRELL
Published : 19/2/2007 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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444. RI VID/DVD MARKET RESEARCH
Author : HAIR
Published : 30/11/2008 by

Online price: $48.95
20% Off the RRP of $60.95

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445. RI IRCD MARKET RESEARCH 8/E
Author : HAIR
Published : 20/2/2007 by

Online price: $48.95
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446. RI IRCD CONTEMP ADVERT
Author : ARENS
Published : 23/4/2007 by

Online price: $53.95
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447. RI AGENCY VIDEO DVD
Author : ARENS
Published : 5/2/2007 by

Online price: $53.95
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448. RI VID DVD CONSUMER BEHAVIOUR
Author : PETER
Published : 1/2/2007 by

Online price: $51.95
20% Off the RRP of $64.95

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449. RI IRCD RELATIONSHIP SELLING
Author : JOHNSTON
Published : 16/3/2007 by

Online price: $53.95
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450. MP RETAIL MANAGEMENT+ TUTORIAL CD
Author : LEVY
Published : 19/5/2006 by

Online price: $176.95
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