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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 1-50 of 790 titles found

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1. Emotional Branding (H/C)
Author :
Published : Jun-2001 by ALLWORTH

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days. All orders will be confirmed by reply email prior to charging.

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2. Marketing Research the Second Pacific Rim Edition
Author : Aaker
Published : 030407 by Wiley
Package : 622pp Paperback

Online price: $150.95
12% Off the RRP of $171.95

Usually ships within 3-4 business days.

Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear ...
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3. Strategic Market Management, 8th Edition
Author : Aaker
Published : 28.02.07 by John Wiley & Sons

Online price: $96.95
10% Off the RRP of $107.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG1001 AT UNIVERSITY OF SYDNEY, SEMESTER 2 2008 'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.' -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business ...
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4. SPANNING SILOS
Author : AAKER, DAVID
Published : 15/11/2008 by

Online price: $39.99
20% Off the RRP of $49.99

Usually ships within 2-4 weeks.

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5. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
Author : Adam Morgan
Published : 31.01.09 by John Wiley & Sons
Package : 368pp Hardcover

Online price: $34.95
28% Off the RRP of $48.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG6016 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2013 EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely ...
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6. Internal Marketing
Author : AHMED
Published : 14.11.02 by BUTTERWORTH-HEINEMAN

Online price: $77.99
10% Off the RRP of $86.99

Usually ships within 1-2 weeks.

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7. Logo Design Love: A Guide to Creating Iconic Brand Identities
Author : Airey, David
Published : 07.01.10 by NEW RIDERS
Package : 216pp Paperback

Online price: $31.95
20% Off the RRP of $39.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Features and ...
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8. Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century, 3rd Edition
Author : Aitchison Jim
Published : 23.01.08 by
Package : 352pp Paperback

Online price: $36.00
20% Off the RRP of $45.00

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR ADV205 AT CSU DISTANCE ED, SEMESTER 2 2011
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9. The Fall of Advertising and the Rise of PR
Author : Al & Laura Ries
Published : 2002/10/01 by HARPER COLLINS

Online price: $44.00
10% Off the RRP of $49.00

Usually Ships within 4 weeks.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been ...
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10. The 22 Immutable Laws Of Branding How to Build a Product or Service into a World-Class Brand
Author : Al & Laura Ries
Published : 2002/11/06 by HARPER COLLINS
Package : 272pp Paperback

Online price: $31.00
10% Off the RRP of $35.00

Usually Ships within 4 weeks.

How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or ...
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11. Marketing Warfare
Author : Al Ries Jack Trout
Published : 1997/11/01 by MCGRAW-HILL
Package : 216pp Paperback

Online price: $18.95
31% Off the RRP of $27.95

Usually ships within 3-5 business days.

Description Back to top A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.--Newsweek Revolutionary! Surprising!--Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.--USA Today Back Cover Back to top Youve got your hands ...
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12. Marketing Warfare: 20th Anniversary Edition
Author : Al Ries & Jack Trout
Published : 22.11.05 by MCGRAW-HILL
Package : 224pp Paperback

Online price: $29.95
31% Off the RRP of $42.95

Usually ships within 3-5 business days.

It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: A fresh perspective on ...
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13. 22 Immutable Laws Of Marketing
Author : Al Ries and Jack Trout
Published : 01.11.02 by
Package : 160pp Paperback

Online price: $22.95
10% Off the RRP of $24.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. <br>The ...
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14. Logistics Management and Strategy: Competing through the Supply Chain, 4th Edition
Author : Alan Harrison, Remko Van Hoek
Published : 23.11.10 by
Package : 384pp Paperback

Online price: $122.20
13% Off the RRP of $141.20

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top Discover the theoretical concepts and the strategic business reality of Logistics and supply chain management in this accessible text, now in its fourth edition. New To This Edition top * Coverage of exciting developments, such as governance councils, the prospects for RFID and the future of exchanges. * New and updated cases to illustrate developments ...
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15. Principles of Direct and Database Marketing, 4th Edition
Author : Alan Tapp
Published : 26.11.08 by
Package : 536pp Paperback

Online price: $116.72
14% Off the RRP of $135.72

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing. New To This Edition * Brand new chapter on Web 2.0 developments * Growth in the use of search engines, mobile and email reflected in the Media chapters * Brand new cases on Sport England, Volvo, Tesco.com, Tower ...
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16. Marketing Research
Author : Alan Wilson, University of Strathclyde | Raechel Johns, University of Canberra | Karen Miller, University of Southern Queensland | Robin Pentecost, Griffith University
Published : 24.09.09 by
Package : 432pp Paperback

Online price: $115.63
14% Off the RRP of $134.63

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR 'Marketing Research Project' at UNIVERSITY OF CANBERRA, SEMESTER 1 2012 Marketing Research is the only Australian marketing research text that focuses equal attention on both qualitative and quantitative research processes, making it one of the most comprehensive and holistic books in this discipline. This concise book places marketing research in the bigger picture of the ...
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17. Services Marketing
Author : Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler
Published : 31.03.08 by MCGRAW-HILL
Package : 576pp Paperback

Online price: $71.95
13% Off the RRP of $82.95

Usually ships within 3-5 business days.

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks ...
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18. The Marketing Plan Handbook, 3rd Edition
Author : Alexander Chernev
Published : 01.10.11 by

Online price: $42.95
15% Off the RRP of $49.95

Usually ships within 2-3 weeks.

'Alexander Chernev has written the clearest handbook that I have seen on how to write a marketing plan, cover all the bases, and yet keep it short.' --Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University 'Alexander Chernev's The Marketing Plan Handbook offers clear, concise insights and guidelines to design marketing plans ...
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19. Marketing for Dummies, 4th Edition
Author : Alexander Hiam
Published : 25.04.14 by John Wiley & Sons
Package : 384pp Paperback

Online price: $25.95
28% Off the RRP of $35.95

Usually ships within 3-4 business days.

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's ...
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20. Marketing Kit For Dummies
Author : Alexander Hiam
Published : SEP-2000 by IDG
Package : 358pp Paperback w/ CD

Online price: $43.95
18% Off the RRP of $52.95

Usually ships within 3-4 business days.

This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
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21. Questions Are the Answers:How to Get to 'Yes' in Network Marketing
Author : Allan Pease
Published : 29-Nov-1999 by HARPER COLLINS
Package : 97pp Paperback

Online price: $15.95
10% Off the RRP of $17.95

Usually Ships within 4 weeks.

Using simple, field-tested skills and strategies, Allan Pease explains how to build your networking business to a level beyond your wildest dreams. The book shows you how to achieve a lifetime of top-of-the-line income
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22. Bringing New Technology to Market
Author : Allen
Published : 2003 by PRENTICE HALL

Online price: $176.18
16% Off the RRP of $210.18

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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23. Festival and Special Event Management, 4th Edition
Author : Allen
Published : 30.10.07 by John Wiley & Sons

Online price: $115.95
12% Off the RRP of $131.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR 1391 - MEETINGS AND EVENTS AT WSIT, 2010 PRESCRIBED TEXT FOR 18075 - Diploma Event Mgt AT WSIT, 2010 Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, ...
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24. RI IRCD SURVEY RESOURCE HBK
Author : ALRECK
Published : 30/12/2006 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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25. Basic Marketing Research with Excel, 3rd Edition
Author : Alvin C Burns, Ronald F. Bush
Published : 04.01.11 by
Package : 528pp Paperback

Online price: $133.24
13% Off the RRP of $153.24

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers. ...
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26. Marketing Research, 5th Edition
Author : Alvin C. Burns, Ronald F. Bush
Published : 03.02.06 by PRENTICE HALL
Package : 696pp Hardcover

Online price: $118.95
25% Off the RRP of $157.95

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

Description top For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. New To This Edition top Question: Do you want your students to have the latest version (13.0) of SPSS? Do you find that your students get bogged down with learning how ...
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27. Marketing Research: Global Edition, 6th Edition
Author : Alvin C. Burns, Ronald F. Bush
Published : 16.07.09 by PEARSON EDUCATION AU
Package : 672pp Paperback

Online price: $215.41
13% Off the RRP of $247.41

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with ...
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28. Value Pack: Marketing Research, 6th Edition + SPSS 18 Student Version
Author : Alvin C. Burns, Ronald F. Bush + Inc SPSS
Published : 11.11.10 by PEARSON EDUCATION AU
Package : 672pp Package

Online price: $157.62
13% Off the RRP of $180.62

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with ...
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29. Business Market Management: Understanding, Creating and Delivering Value, 2nd Edition
Author : Anderson
Published : 14.11.03 by PRENTICE HALL
Package : 480pp Hardcover

Online price: $109.95
13% Off the RRP of $125.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR 24707 (BUSINESS TO BUSINESS MARKETING) AT UTS, SEMESTER 2 2008 Description top For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing ...
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30. VALUE MERCHANTS
Author : ANDERSON/ KUMAR
Published : 26/11/2007 by

Online price: $61.99
20% Off the RRP of $76.99

Usually ships within 2-4 weeks.

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31. How to Get into Advertising 2nd Ed
Author : Andrea Neidle
Published : by

Online price: $132.00
20% Off the RRP of $165.00

Usually Ships within 2-3 weeks. All orders will be confirmed by reply email prior to charging.

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32. Search Engine Marketing
Author : Andreas Ramos, Stephanie Cota
Published : 15.11.08 by MCGRAW-HILL
Package : 288pp Paperback

Online price: $34.95
31% Off the RRP of $49.95

Usually ships within 3-5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Introduction * Written by cutting-edge, professional search engine marketing (SEM) experts Description Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators ...
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33. RI IRCD CONTEMP ADVERT
Author : ARENS
Published : 23/4/2007 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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34. RI AGENCY VIDEO DVD
Author : ARENS
Published : 5/2/2007 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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35. RI DVD Contemporary Advertising
Author : Arens
Published : 2/11/2010 by

Online price: $81.95
20% Off the RRP of $102.95

Usually ships within 3-5 business days.

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36. RI VIDEO CONTEMPORARY ADVERTISING
Author : ARENS
Published : 30/3/1996 by

Online price: $245.95
20% Off the RRP of $306.95

Usually ships within 3-5 business days.

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37. Corporate Communication, 5th Edition
Author : Argenti
Published : 04.01.09 by MCGRAW-HILL

Online price: $96.95
24% Off the RRP of $127.95

Usually ships within 3-5 business days.

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38. CONSUMERS + HOW CUSTOMERS THINK
Author : ARNOULD / ZALTMAN
Published : 27/11/2003 by

Online price: $151.95
20% Off the RRP of $189.95

Usually ships within 3-5 business days.

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39. Consumer Behaviour: First Asia Pacific Edition
Author : Assael
Published : 15.03.07 by John Wiley & Sons

Online price: $108.95
13% Off the RRP of $124.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR 200084 (CONSUMER BEHAVIOUR) AT UWS, SEMESTER 2 2008 Description Today's fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers: * What factors influence consumer decisions? * How do consumers acquire product information? * How do organisations develop ...
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40. HOW FIND CULTIVATE CUSTOMERS DIRECT MAIL
Author : BAIER
Published : 8/2/1996 by

Online price: $85.32
20% Off the RRP of $106.32

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41. Business Logistics Management
Author : Ballou
Published : Aug-03 by PRENTICE HALL

Online price: $107.68
13% Off the RRP of $123.68

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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42. Friends with Benefits
Author : Barefoot, Darren
Published : 27.11.09 by NO STARCH PRESS
Package : 200pp Paperback

Online price: $29.95
20% Off the RRP of $37.95

Usually ships within 3-5 business days. All orders will be confirmed by reply email prior to charging.

The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the ...
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43. Retail Management: A Strategic Approach: International Edition, 11th Edition
Author : Barry Berman, Joel R Evans
Published : 24.07.09 by
Package : 688pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ...
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44. CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card), 4th Edition
Author : Barry J. Babin | Eric Harris
Published : 01.02.12 by Cengage Learning
Package : 384pp Package

Online price: $78.95
5% Off the RRP of $82.95

TBA - Usually takes 2-3 weeks to supply.

Created by the continuous feedback of a 'student-tested, faculty-approved' process with input from more than 250 students and instructors, CB4 uses a visually appealing, succinct approach, tear-out review cards for students and instructors, and a consistent online offering with CourseMate's eBook and interactive digital tools to focus on the core concepts and applications of contemporary consumer ...
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45. CB 2008-2009 (with Review Cards and CB4ME.COM Printed Access Card)
Author : Barry J. Babin, Eric Harris
Published : 29.07.08 by South Western Pub Co

Online price: $55.95
20% Off the RRP of $69.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This ...
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46. CB2, 2nd Edition (includes Review Cards and CB4ME.COM Printed Access Card)
Author : Barry J. Babin, Eric Harris
Published : 03.02.10 by South Western Pub Co
Package : 352pp Paperback

Online price: $69.95
20% Off the RRP of $87.95

Usually ships within 3-4 business days.

Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, ...
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47. Getting the Most from Your Yellow Pages Advertising - Maximum Profits at Minimum Cost, 2nd edition
Author : Barry Maher
Published : December 1997 by AEGIS Publishing Gro
Package : 304pp Paperback

Online price: $47.88
5% Off the RRP of $49.88

Usually Dispatched in 1-2 weeks.

'The definitive book on the subject.'--Home Office Computing Learn how to get the most mileage out of your advertising dollars, and increase sales while minimizing your costs. 'Barry Maher has helped thousands of small businesses get the most effective and cost-effective Yellow Pages advertising possible. Easily the most widely respected consultant, speaker and writer on the subject. . ...
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48. Marketing In Focus
Author : Baumann & Valentine
Published : 20.10.09 by

Online price: $15.46
13% Off the RRP of $17.46

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top How do you currently source materials to help students see the relevance of marketing to their everyday life? Virtually every student entering university in 2010 will have heard about The Global Financial Crisis (GFC) and many have been affected by it in some way. This small companion text helps you to introduce the GFC and its impact into your classroom and allows ...
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49. RI IRCD Advertising & Promotion
Author : Belch
Published : 23/12/2008 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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50. MP ADVERT & PROMO+ PWEB
Author : BELCH
Published : 20/2/2007 by

Online price: $133.95
20% Off the RRP of $167.95

Usually ships within 3-5 business days.

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