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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 1-50 of 790 titles found

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1. Global Marketing (2nd Edition)
Author : Warren J. Keegan, Mark C. Green
Published : Jul-99 by PRENTICE HALL
Package : 617pp Paperback

Online price: $84.96
13% Off the RRP of $97.96

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Summary Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline ...
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2. Advertising: Principles and Practice - 5th Edition
Author : William Wells, John Burnett, Sandra Moriarty
Published : Jan-2001 by PRENTICE HALL
Package : 731pp Hardcover

Online price: $73.95
20% Off the RRP of $92.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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3. Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty
Author : Tom Osenton
Published : 2002/01/31 by PRENTICE HALL
Package : 315pp Hardcover

Online price: $50.95
20% Off the RRP of $63.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Summary A one-percent increase in customer share is equal to a five-percent increase in market share. Hitting the market share wall Increasing market share can be a very expensive proposition. Instead, leading-edge marketers are turning to customer share growth as a powerful, effective, and inexpensive way to increase sales as well as profits. Unlock the power of customer loyalty ...
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4. Marketing Plan Handbook for Bus & E Bus
Author : Wood
Published : 2003 by PRENTICE HALL

Online price: $56.95
13% Off the RRP of $64.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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5. E-Marketing (3rd Edition)
Author : Judy Strauss, Adel El-Ansary, Raymond Frost
Published : 30.11.2002 by PRENTICE HALL
Package : 578pp Paperback

Online price: $77.95
13% Off the RRP of $89.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Summary This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce. KEY ...
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6. Marketing Management 11th Edition (International Paperback Edition) (US ISBN: 0130336297)
Author : Philip Kotler
Published : Jun-2002 by PRENTICE HALL AUST
Package : 592pp Paperback

Online price: $95.95
13% Off the RRP of $109.95

OUT OF PRINT...must be sought from extended supplier network...

Description For MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook ...
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7. Business Market Management: Understanding, Creating and Delivering Value, 2nd Edition
Author : Anderson
Published : 14.11.03 by PRENTICE HALL
Package : 480pp Hardcover

Online price: $109.95
13% Off the RRP of $125.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR 24707 (BUSINESS TO BUSINESS MARKETING) AT UTS, SEMESTER 2 2008 Description top For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing ...
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8. Principles of Marketing Active Book V2
Author : Kotler
Published : by PRENTICE HALL

Online price: $109.95
13% Off the RRP of $126.95

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9. Marketing Management 11th Edition (Please see 0130497150 for International Paperback Edition
Author : Philip Kotler
Published : May-2002 by PRENTICE HALL
Package : 592pp Paperback

Online price: $129.95
13% Off the RRP of $148.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Description For MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook ...
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10. Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, and the Magic to the World
Author : Lieberman Al, Esgate Pat
Published : 2002/03/15 by
Package : 384pp Hardcover

Online price: $59.95
20% Off the RRP of $74.95

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11. Strategic Marketing 21c Asia
Author : Quelch, Leong, Ang
Published : Jun-2000 by PRENTICE HALL AUST

Online price: $0.00
20% Off the RRP of $0.00

COMING SOON. Pre-order your copy now!

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12. Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century Asia
Author : Jim Aitchison
Published : 2003/11/30 by FINANCIAL TIMES
Package : 280pp Paperback

Online price: $36.00
20% Off the RRP of $45.00

COMING SOON. Pre-order your copy now!

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13. Smart Marketing for Small Business - How to Identify Your target market and Reach it Successfully
Author : Regina Gaujers; Julie-Anne Harper; Jennifer Browne
Published : Oct-2001 by MCGRAW-HILL
Package : 142pp Paperback

Online price: $16.95
20% Off the RRP of $20.95

Usually ships within 3-5 business days.

Big Ideas for Small Business in Australia
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14. Marketing : A Practical Approach (4th ed) (see also ISBN 8888895000 $82.95 with CD Powerweb ) - 0074712624
Author : Peter Rix
Published : 2000/10/15 by MCGRAW-HILL
Package : 569pp Paperback

Online price: $76.95
13% Off the RRP of $88.95

Usually ships within 3-5 business days.

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15. The Marketing Game! (with student CD ROM) - 3rd Edition
Author : Charlotte H. Mason, William D., Jr Perreault,
Published : July-2001 by MCGRAW-HILL
Package : 128pp Paperback w/ CD

Online price: $73.95
13% Off the RRP of $84.95

Usually ships within 3-5 business days.

Overview The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor ...
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16. Inside the Tornado - Marketing Strategies from Silicon Valley's Cutting Edge
Author : Moore
Published : Aug-99 by CAPSTONE
Package : 244pp Paperback

Online price: $23.95
28% Off the RRP of $33.95

Usually ships within 3-4 business days.

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17. IMC, The Next Generation
Author : Don Schultz, Heidi Schultz
Published : 30.10.03 by MCGRAW-HILL
Package : 320pp Hardcover

Online price: $54.95
31% Off the RRP of $79.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR 7740 Integrated Communication Campaigns M AT UNIVERSITY OF CANBERRA, SEMESTER 2 2010 Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The ...
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18. Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Author : Michael Levine
Published : Jan-2003 by
Package : 288pp Paperback

Online price: $23.95
31% Off the RRP of $34.95

Usually ships within 3-5 business days.

Description Excellent advice.--Public Relations Quarterly Nearly a decade after it first hit bookstands, Michael Levines Guerrilla PR remains one of the industrys bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levines attention-getting strategies for todays globally wired environment. Back Cover The ...
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19. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author : Margaret Mark, Carol S. Pearson
Published : Jan-2001 by MCGRAW-HILL
Package : 384pp

Online price: $51.95
31% Off the RRP of $74.95

TBA.

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as 'archetypes', and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality ...
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20. Winning PR in the Wired World
Author : Middleton, Don
Published : DEC-2000 by MCGRAW-HILL

Online price: $43.95
20% Off the RRP of $54.95

Usually ships within 3-5 business days.

This groundbreaking guide analyzes how traditional PR has changed -- discussing what new, what works, and what doesn't -- and provides insight and advice on how to make offline and online PR work together for effective campaigns. Illustrations.
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21. The Handbook of Online Market Research
Author : Grossnickle, Joshua Joint Author : Raskin, Oliver
Published : DEC-2000 by MCGRAW-HILL

Online price: $68.95
20% Off the RRP of $85.95

Usually ships within 3-5 business days.

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22. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Author : Knapp; Hart
Published : Oct 1999 by MCGRAW-HILL
Package : 304pp Hardcover

Online price: $44.95
31% Off the RRP of $64.95

Usually ships within 3-5 business days.

Book Description How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why 'a company's brand is the most valuable asset it can have.' he shows how the very best practitioners - ...
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23. The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy, 3rd Edition
Author : Shepard, David
Published : Dec-98 by MCGRAW-HILL
Package : 736pp Hardcover

Online price: $137.95
20% Off the RRP of $172.95

Usually ships within 3-5 business days.

Introduction The New Direct Marketing, with its authoritative treatment of theory and practice in database management, has long been an essential information resource for direct marketing professionals. Now this revised and updated third edition brings readers up to date on Internet strategies for database marketers, modeling, statistical analysis, and more. Easy-to-understand graphs, charts, ...
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24. Marketing Warfare
Author : Al Ries Jack Trout
Published : 1997/11/01 by MCGRAW-HILL
Package : 216pp Paperback

Online price: $18.95
31% Off the RRP of $27.95

Usually ships within 3-5 business days.

Description Back to top A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.--Newsweek Revolutionary! Surprising!--Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.--USA Today Back Cover Back to top Youve got your hands ...
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25. The Engaged Customer (Eng@ged Customer) - The new rules of Internet Direct Marketing
Author : Hans Peter Brondmo
Published : 2000/11/29 by HARPERBUSINESS
Package : 288pp Hardcover

Online price: $34.00
20% Off the RRP of $42.00

OUT OF PRINT...must be sought from extended supplier network...

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, 'engaged' customers? The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing ...
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26. The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado(1st ed.) (US version...see also isbn 1841124680 for aus edition)
Author : Wiefels, Paul
Published : 2002/09/30 by HARPER COLLINS

Online price: $49.95
10% Off the RRP of $55.95

Usually Ships within 4 weeks.

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27. How To Work A Room
Author : Susan Roane
Published : 2001/01/02 by HARPER COLLINS

Online price: $29.95
10% Off the RRP of $32.95

Usually Ships within 4 weeks.

Have you ever walked into a room full of strangers? Be it a business function, a meeting, or a cocktail party and felt uncomfortable? In the NEW How to Work a Room, ' The Mingling Maven' Susan RoAne provides the tools and techniques for savvy socialising in all situations so that you are comfortable in any room. She identifies the roadblocks that prevent us from meeting new people, developing new ...
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28. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Harper Business Essentials) - Please refer to ISBN: 1841120634
Author : Moore, Geoffrey A.
Published : 2002/09/30 by HARPER COLLINS

Online price: $37.95
15% Off the RRP of $44.95

OUT OF PRINT...must be sought from extended supplier network...

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.
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29. The Fall of Advertising and the Rise of PR
Author : Al & Laura Ries
Published : 2002/10/01 by HARPER COLLINS

Online price: $44.00
10% Off the RRP of $49.00

Usually Ships within 4 weeks.

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been ...
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30. The 22 Immutable Laws Of Branding How to Build a Product or Service into a World-Class Brand
Author : Al & Laura Ries
Published : 2002/11/06 by HARPER COLLINS
Package : 272pp Paperback

Online price: $31.00
10% Off the RRP of $35.00

Usually Ships within 4 weeks.

How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or ...
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31. Marketing High Technology : An Insider's View
Author : William H. Davidow
Published : Jun-1986 by
Package : 194pp Paperback

Online price: $69.00
10% Off the RRP of $77.00

Usually Dispatched in 1-2 weeks.

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32. Social Media Marketing: A Strategic Approach, 2nd Edition
Author : Melissa S. Barker | Donald I. Barker | Nicholas F. Bormann | Debra Zahay | Mary Lou Roberts
Published : 22.03.16 by Cengage Learning

Online price: $84.95
17% Off the RRP of $102.95

Usually ships within 3-4 business days.

Institution: ICMS (International College Of Management, Sydney) Course: RET230 | E Commerce & Social Media ICMS - September 2016 NOTE - TO ORDER THIS BOOK, THE PUBLISHER REQUIRES US TO PROVIDE: - THE STUDENT'S NAME - COURSE NAME / COURSE CODE - INSTUTION STUDENT IS ATTENDING IF PLACED ON ORDER, A MEMBER OF OUR CUSTOMER SERVICE TEAM MAY CONTACT YOU TO ACQUIRE THESE DETAILS. PLEASE CONTACT ...
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33. The Complete Idiot's Guide to Marketing Basics
Author : Sarah White
Published : May-97 by ALPHA
Package : 448pp Paperback

Online price: $21.95
20% Off the RRP of $26.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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34. MKTG 9
Author : Charles W. Lamb / Texas Christian University, Joe F. Hair / Louisiana State University, Carl McDaniel / University of Texas, Arlington
Published : 22.01.15 by Cengage Learning

Online price: $80.95
19% Off the RRP of $99.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

FOR THE 10th EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781305631823 NOTE - TO ORDER THIS BOOK, THE PUBLISHER REQUIRES US TO PROVIDE: - THE STUDENT'S NAME - COURSE NAME / COURSE CODE - INSTUTION STUDENT IS ATTENDING IF PLACED ON ORDER, A MEMBER OF OUR CUSTOMER SERVICE TEAM MAY CONTACT YOU TO ACQUIRE THESE DETAILS. PLEASE CONTACT CUSTOMER SERVICE IF YOU'D LIKE MORE ...
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35. Marketing for Dummies, 4th Edition
Author : Alexander Hiam
Published : 25.04.14 by John Wiley & Sons
Package : 384pp Paperback

Online price: $25.95
28% Off the RRP of $35.95

Usually ships within 3-4 business days.

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's ...
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36. Marketing in the Moment: The Digital Marketing Guide to Generating More Sales and Reaching Your Customers First
Author : Michael Tasner
Published : 19.12.14 by Pearson Education
Package : 240pp Hardcover

Online price: $28.13
13% Off the RRP of $32.13

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills ...
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37. Strategic Sport Marketing
Author : Shilbury;Westerbeek;Quick;Funk;Karg
Published : 01.02.14 by Allen & Unwin

Online price: $52.00
20% Off the RRP of $65.00

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: ACU Brisbane (Banyo) - 2014 2nd Semester Course Code: EXSC369 Subject: Marketing Promotion of Sport and Exercise Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique ...
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38. Principles of Integrated Marketing Communications
Author : Lawrence Ang
Published : 01.01.14 by CAMBRIDGE UNIVERSITY
Package : 400pp Paperback

Online price: $90.95
21% Off the RRP of $114.95

CLEARANCE Item - Special discount -limited stock _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG605 Subject: MKTG605 (INTEGRATED MARKETING COMMUNICATION) Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to ...
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39. Marketing (Au) 3E+istudy Version 3 Card+communication Skills Handbook 4E
Author : Elliott
Published : 08.05.14 by Wiley

Online price: $156.95
13% Off the RRP of $180.95

Usually ships within 3-4 business days.

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40. Business Marketing Management : B2B, EMEA Edition
Author : Michael Hutt | Thomas Speh
Published : 06.12.13 by Cengage Learning

Online price: $111.95
17% Off the RRP of $134.95

TBA.

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B ...
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41. Strategic Marketing for Non-Profit Organizations Pearson New International Edition
Author : Kotler
Published : 10/11/2013 by Pearson Education

Online price: $116.72
14% Off the RRP of $135.72

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: Curtin University - Sydney - 2014 2nd Semester Course Code: 12593 Subject: Marketing Prof Practice 300
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42. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Author : Hemann & Burbary
Published : 15.04.13 by Pearson Certificatio
Package : 384pp

Online price: $32.91
13% Off the RRP of $37.91

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. "Do It Now!" Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, "and all of the data is accessible to you." Chuck Hemann and Ken ...
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43. Marketing: Real People Real Choices, 3rd Edition
Author : Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart
Published : 05.09.13 by PEARSON EDUCATION AU

Online price: $127.67
13% Off the RRP of $146.67

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

This is a standalone book. To order the value pack with MyMarketingLab, please perform a new search using the following ISBN: 9781486042210 Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in ...
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44. Ethics in Marketing: International Cases and Perspectives
Author : Murphy; Patrick E.; Laczniak; Gene R.; Prothero; Andrea
Published : 07.02.12 by ROUTLEDGE

Online price: $68.00
10% Off the RRP of $76.00

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR MKTG6206 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable ...
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45. The Essentials of Marketing Research, 3rd Edition
Author : Stevens; Robert E.; Wrenn; Bruce; Loudon; David L.; Loudon; David L
Published : 11.01.13 by ROUTLEDGE

Online price: $111.00
10% Off the RRP of $123.00

Usually ships within 1-2 weeks.

PRESCRIBED TEXT FOR MKTG6202 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, ...
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46. International Marketing: An Asia-Pacific Perspective, 6th Edition
Author : Richard Fletcher | Heather Crawford
Published : 28.08.13 by PEARSON EDUCATION AU

Online price: $127.96
15% Off the RRP of $149.96

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

PRESCRIBED TEXT FOR: Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG602 Subject: International Marketing International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by ...
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47. Essentials of Marketing Research (with Qualtrics Printed Access Card)
Author : William G. Zikmund | Barry J. Babin
Published : 01/05/13 by Cengage Learning
Package : 480pp Paperback

Online price: $182.95
15% Off the RRP of $214.95

Usually ships within 3-4 business days.

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a ...
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48. Marketing Principles, 2nd Edition with Student Access 12 Months
Author : PRIDE/FERRELL/LUKAS/SCHEMBRI/NIININEN
Published : 14.08.14 by Cengage Learning
Package : 640pp Paperback w/ Website

Online price: $124.95
17% Off the RRP of $149.95

Usually ships within 3-4 business days.

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge ...
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49. Handbook of Entrepreneurial Marketing
Author : Hogg, Charlotte
Published : 05.03.13 by Kogan Page Ltd
Package : 240pp Paperback

Online price: $42.95
22% Off the RRP of $54.95

Usually ships in 1 - 2 weeks.

For many new start-ups, the marketing of their new product or service plays a secondary role to other key issues such as financing, manufacturing or distribution. But the initial marketing, promotion and PR campaigns for products or services that are unfamiliar to potential customers must be well-targeted, precise, matched to the market and capable of generating swift interest and awareness. ...
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50. Selling to Win
Author : Denny, Richard
Published : 05.03.13 by Kogan Page Ltd
Package : 240pp Paperback

Online price: $30.95
22% Off the RRP of $39.95

Usually ships in 1 - 2 weeks.

"Selling to Win" has established itself as both an international best-seller and a classic sales text. An inspirational business speaker, Richard Denny has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. This 25th anniversary edition of "Selling to Win" has been fully revised and updated and is full of even more ...
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