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ISBN:(ISBN10 or ISBN13)
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Category:MARKETING

Matches 1-50 of 792 titles found

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1. RI DVD MARKETING
Author : GREWAL
Published : 20/8/2007 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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2. RI VID LIB CASE TEACH NOTES MARKETING
Author : KERIN
Published : 8/5/2007 by

Online price: $57.95
20% Off the RRP of $72.95

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3. RI IRCD MGMT SALES FORCE
Author : SPIRO
Published : 15/3/2007 by

Online price: $53.95
20% Off the RRP of $67.95

This is a restricted title. At last attempt, we were not able to supply this title. Please contact Bookware customer service for more information.

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4. SG CONCEPTS IN MARKETING 8E
Author : KERIN
Published : 21/12/2007 by

Online price: $85.95
24% Off the RRP of $112.95

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5. RI VID VHS SELLING 6E
Author : WEITZ
Published : 11/12/2007 by

Online price: $49.95
20% Off the RRP of $62.95

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6. RI IRCD BASIC MARKETING
Author : PERREAULT,JR.
Published : 30/12/2006 by

Online price: $73.95
20% Off the RRP of $92.95

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7. RI DVD BASIC MARKETING
Author : PERREAULT,JR.
Published : 30/12/2006 by

Online price: $73.95
20% Off the RRP of $92.95

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8. MP RETAIL MANAGEMENT+ TUTORIAL CD
Author : LEVY
Published : 19/5/2006 by

Online price: $176.95
17% Off the RRP of $212.95

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9. RI IRCD RELATIONSHIP SELLING
Author : JOHNSTON
Published : 16/3/2007 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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10. RI VID DVD CONSUMER BEHAVIOUR
Author : PETER
Published : 1/2/2007 by

Online price: $51.95
20% Off the RRP of $64.95

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11. RI AGENCY VIDEO DVD
Author : ARENS
Published : 5/2/2007 by

Online price: $53.95
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12. RI IRCD CONTEMP ADVERT
Author : ARENS
Published : 23/4/2007 by

Online price: $53.95
20% Off the RRP of $67.95

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13. Principles of Marketing Pack (13th Edition - with MyMktg Access Code)
Author : Kotler
Published : 16.10.09 by

Online price: $146.57
13% Off the RRP of $168.57

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description top For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and ...
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14. Destination Marketing
Author : Steven Pike
Published : 11.03.08 by

Online price: $75.99
13% Off the RRP of $86.99

Usually ships within 1-2 weeks.

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15. RI IRCD MARKET RESEARCH 8/E
Author : HAIR
Published : 20/2/2007 by

Online price: $48.95
20% Off the RRP of $60.95

Usually ships within 3-5 business days.

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16. Marketing In Focus
Author : Baumann & Valentine
Published : 20.10.09 by

Online price: $16.95
9% Off the RRP of $18.95

Usually ships within 4 - 5 business days.

Description top How do you currently source materials to help students see the relevance of marketing to their everyday life? Virtually every student entering university in 2010 will have heard about The Global Financial Crisis (GFC) and many have been affected by it in some way. This small companion text helps you to introduce the GFC and its impact into your classroom and allows ...
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17. Marketing Research
Author : Alan Wilson, University of Strathclyde | Raechel Johns, University of Canberra | Karen Miller, University of Southern Queensland | Robin Pentecost, Griffith University
Published : 24.09.09 by
Package : 432pp Paperback

Online price: $115.63
14% Off the RRP of $134.63

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR 'Marketing Research Project' at UNIVERSITY OF CANBERRA, SEMESTER 1 2012 Marketing Research is the only Australian marketing research text that focuses equal attention on both qualitative and quantitative research processes, making it one of the most comprehensive and holistic books in this discipline. This concise book places marketing research in the bigger picture of the ...
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18. Strategy and Tactics of Pricing, The, 5th Edition
Author : Thomas Nagle, John Hogan, Joseph Zale
Published : 02.03.10 by
Package : 352pp Hardcover

Online price: $112.25
14% Off the RRP of $130.25

Usually ships within 4 - 5 business days.

Description top For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of ...
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19. RI VID/DVD MARKET RESEARCH
Author : HAIR
Published : 30/11/2008 by

Online price: $48.95
20% Off the RRP of $60.95

Usually ships within 3-5 business days.

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20. RI IRCD FUND OF SELLING
Author : FUTRELL
Published : 19/2/2007 by

Online price: $53.95
20% Off the RRP of $67.95

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21. Dominate Your Market with Twitter
Author : Smith, John et al
Published : 14.09.09 by
Package : 112pp Paperback

Online price: $19.95
20% Off the RRP of $24.95

Usually ships within 3-5 business days.

Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as 'tweets'); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think 'and then what'? Its simplicity is perhaps its charm and twittering is growing ...
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22. RI IM MARKETING
Author : GREWAL
Published : 8/5/2007 by

Online price: $45.95
20% Off the RRP of $57.95

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23. Mobile Marketing: Finding Your Customers No Matter Where They Are
Author : Cindy Krum
Published : 14.02.10 by
Package : 304pp Paperback

Online price: $25.24
31% Off the RRP of $36.24

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and ...
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24. Internet Marketing: Strategy, Implementation and Practice, 4th Edition
Author : Dave Chaffey | Fiona Ellis-Chadwick, University of Derby | Kevin Johnston, Derbyshire Business School, University of Derby | Richard Mayer, University of Derby
Published : 25.03.09 by
Package : 736pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG90017 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting ...
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25. RI IRCD CONSUMER BEHAV MARKET STRAT
Author : PETER
Published : 20/4/2007 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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26. Social Factor, The: Innovate, Ignite, and Win through Mass Collaboration and Social Networking
Author : Maria Azua
Published : 06.11.09 by
Package : 272pp Paperback

Online price: $39.99
31% Off the RRP of $57.99

COMING SOON. Pre-order your copy now!

Features and Benefits top How businesses can harness the power of social software internally, to promote innovation and create more value # The first book to focus on driving value through social networking 'inside the firewall' # Presents practical scenarios and real case studies from IBM's leading-edge experience # Shows how to avoid mistakes that can cripple a business social ...
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27. AE MARKETING 08/09 30E
Author : RICHARDSON
Published : 21/12/2007 by

Online price: $45.95
24% Off the RRP of $59.95

Usually ships within 3-5 business days.

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28. Retail Management: A Strategic Approach: International Edition, 11th Edition
Author : Barry Berman, Joel R Evans
Published : 24.07.09 by
Package : 688pp Paperback

Online price: $129.86
13% Off the RRP of $148.86

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT AT CURTIN SUMMER SCHOOL 2011/12 For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ...
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29. Strategic Marketing Problems: Cases and Comments: International Edition, 12th Edition
Author : Roger Kerin, Robert Peterson
Published : 29.07.09 by
Package : 744pp Paperback

Online price: $137.72
13% Off the RRP of $158.72

Usually ships within 4 - 5 business days.

Description top For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing ...
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30. Marketing for Hospitality & Tourism: International Edition, 5th Edition
Author : Philip Kotler, John T. Bowen, James C. Makens
Published : 04.05.09 by
Package : 720pp Paperback

Online price: $152.14
13% Off the RRP of $175.14

Usually ships within 4 - 5 business days.

Description top For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality ...
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31. RI IRCD Advertising & Promotion
Author : Belch
Published : 23/12/2008 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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32. DVD Advertising & Promotion
Author : Belch
Published : 12/1/2009 by

Online price: $99.95
20% Off the RRP of $124.95

Usually ships within 3-5 business days.

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33. RI DVD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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34. RI IRCD International Marketing
Author : Cateora
Published : 22/1/2009 by

Online price: $87.95
20% Off the RRP of $109.95

Usually ships within 3-5 business days.

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35. NEW DIRECT MARKETING 4E
Author : SHEPARD,
Published : 13/10/2009 by

Online price: $128.00
20% Off the RRP of $160.00

Usually ships within 3-5 business days.

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36. GLOBAL MARKETING
Author : JOHANSSON
Published : 7/11/2008 by

Online price: $127.95
20% Off the RRP of $159.95

Usually ships within 3-5 business days.

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37. Marketing Across Cultures, 5th Edition
Author : Jean-Claude Usunier, Julie Lee
Published : 15.01.09 by
Package : 496pp Paperback

Online price: $132.15
13% Off the RRP of $152.15

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG8462 AT UWA, SEMESTER 1 2010 In an increasingly interconnected global business environment it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems ...
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38. Integrated Advertising, Promotion and Marketing Communications: International Edition, 4th Edition
Author : Kenneth E Clow, Donald E Baack
Published : 27.12.08 by
Package : 480pp Paperback

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 5 business days.

PRESCRIBED TEXT FOR MKTG8501 & MKTG8701 AT UWA, SEMESTER 1 2010 For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising ...
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39. Marketing: An Introduction and MyMarketingLab Package, 9th Edition
Author : Gary Armstrong, Philip Kotler
Published : 22.07.08 by

Online price: $142.10
13% Off the RRP of $163.10

Usually ships within 4 - 5 business days.

Description top For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. New To This Edition top NEW! Expanded Coverage of Integrated Marketing Communications The chapters on integrated marketing communications have been completely restructured to reflect ...
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40. SELLING:BUILDING PARTNERSHIPS
Author : WEITZ
Published : 31/10/2008 by

Online price: $136.95
24% Off the RRP of $179.95

Usually ships within 3-5 business days.

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41. Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2nd Edition
Author : Judy Graham
Published : 03.06.09 by
Package : 150pp Paperback

Online price: $115.95
9% Off the RRP of $126.95

Usually ships within 4 - 5 business days.

Description top Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities. New To This Edition top NEW! The following cases are new to this edition: . Measuring Customer Loyalty with the Net Promoter Score . Customer Experience Management . ...
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42. Customer Service: A Practical Approach, 5th Edition
Author : Elaine K. Harris
Published : 18.06.09 by
Package : 192pp Paperback

Online price: $78.83
13% Off the RRP of $90.83

Usually ships within 4 - 5 business days. _____________________ N.Sydney : On Order (reserve your copy)

Description top For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Fifth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using ...
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43. Consumer Behavior, 10th Edition
Author : Schiffman & Kanuk
Published : 28.07.09 by
Package : 600pp Paperback

Online price: $233.31
13% Off the RRP of $269.31

Usually ships within 4 - 5 business days.

Description top For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses ...
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44. RI DVD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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45. RI IRCD MARKETING
Author : GREWAL
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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46. RI DVD RETAIL MGMT
Author : LEVY
Published : 17/10/2008 by

Online price: $53.95
20% Off the RRP of $67.95

Usually ships within 3-5 business days.

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47. SW INTL MKTG + VTLSRC EBOOK
Author : CATEORA
Published : 19/10/2008 by

Online price: $123.95
20% Off the RRP of $154.95

Usually ships within 3-5 business days.

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48. FUND OF SELLING
Author : FUTRELL
Published : 31/10/2008 by

Online price: $131.95
20% Off the RRP of $164.95

Usually ships within 3-5 business days.

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49. SW MKTG STRATEGY + VTLSRC EBOOK
Author : WALKER
Published : 30/9/2008 by

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-5 business days.

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50. RELATIONSHIP SELLING
Author : JOHNSTON
Published : 16/3/2007 by

Online price: $119.95
20% Off the RRP of $149.95

Usually ships within 3-5 business days.

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