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Category:MARKETING

Matches 1-50 of 790 titles found

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1. (Value Pack) Integrated Advertising, Promotion and Marketing Communications: Global Edition + MyMarketingLab (5th Edition)
Author : Clow & Baack
Published : 20.04.11 by PEARSON EDUCATION AU

Online price: $146.57
13% Off the RRP of $168.57

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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2. (Value Pack) Principles of Marketing + MyMarketingLab with eText, 5th Edition
Author : Kotler, Philip
Published : 21.12.10 by PEARSON EDUCATION AU

Online price: $135.35
13% Off the RRP of $155.35

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

PRESCRIBED TEXT FOR: Institution: OTEN (Open Training and Education Network) - 2014 Full Year Course Course Code: BSBMKG603B Subject: Manage the Marketing Process Course Code: BSBMKG607B Subject: Develop a Marketing Plan Course Code: BSBMKG608A Subject: Develop Organisational Marketing Objectives MKTG1001 AT THE UNIVERSITY OF SYDNEY, SEMESTER 2 2013 Save $$ with this Value Pack! Contains ...
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3. 2011 TRENDSPOTTING FOR NEXT DECADE
Author : LAERMER, RICHARD
Published : 7/4/2008 by

Online price: $27.95
31% Off the RRP of $39.95

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4. 22 Immutable Laws Of Marketing
Author : Al Ries and Jack Trout
Published : 01.11.02 by
Package : 160pp Paperback

Online price: $22.95
10% Off the RRP of $24.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing. _____________________ N.Sydney : On Order (reserve your copy)

Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. <br>The ...
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5. 22 Laws of Advertising and When to Violate Them
Author : Michael Newman
Published : 2004/02/15 by John Wiley & Sons
Package : 350pp Paperback

Online price: $40.95
18% Off the RRP of $49.95

COMING SOON. Pre-order your copy now!

Book Description A breakthrough guide to the universal principles underlying great advertising Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case ...
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6. 301 Ways Use Social Media Now In Your Ma
Author : Parker, Catherine
Published : 25/8/2010 by

Online price: $22.95
31% Off the RRP of $32.95

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7. 501 Killer Marketing Tactics - Revised and Expanded, Second Edition
Author : Tom Feltenstein
Published : 19.07.10 by MCGRAW-HILL
Package : 464pp Paperback

Online price: $23.95
31% Off the RRP of $34.95

Usually ships within 3-5 business days.

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in <401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, ...
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8. 6 Steps to Free Publicity, Revised Edition
Author : Marcia Yudkin
Published : Mar-2003 by CAREER PRESS
Package : 272pp Paperback

Online price: $23.95
20% Off the RRP of $29.95

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For corporate publicists or solo professionals, including...publishers, consultants, conference planners, politicians, inventors, artists, psychotherapists, and anyone else looking to attract media attention to their business or cause Want the world to know who you are, what your company offers, or the urgency of your cause? Publicity is the answer, and getting it is easier than most novices ...
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9. ABCs of Relationship Selling, 10th Edition
Author : Charles Futrell
Published : 31.05.08 by MCGRAW-HILL
Package : 560pp Paperback

Online price: $121.95
13% Off the RRP of $139.95

Usually ships within 3-5 business days.

ABC?s of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition presents a sales process or system in a logical sequence than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to ...
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10. ABCs of Relationship Selling, 11th Edition
Author : Charles Futrell
Published : 15.05.10 by MCGRAW-HILL

Online price: $115.95
24% Off the RRP of $152.95

Usually ships within 3-5 business days.

Description ABC?s of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always ...
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11. ADSIM ARENS ACCESS CODE
Author : SMARTSIMS
Published : 28/3/2007 by

Online price: $41.95
20% Off the RRP of $52.95

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12. ADSIM BELCH ACCESS CODE
Author : SMARTSIMS
Published : 28/3/2007 by

Online price: $41.95
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13. ADSIM DUNCAN ACCESS CODE
Author : SMARTSIMS
Published : 28/3/2007 by

Online price: $41.95
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14. Advanced Brand Management TOOLKIT
Author : TEMPORAL
Published : Feb-2002 by
Package : 244pp Hardcover

Online price: $34.95
18% Off the RRP of $42.95

Usually ships within 3-4 business days.

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15. ADVERT COMM& PROM MGMT+ HOW PREP PLAN
Author : ROSSITER/ WALLER
Published : 1/4/1998 by

Online price: $127.95
20% Off the RRP of $159.95

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16. ADVERT COMM+ ADVERT & PROMO+ ANZ+ PWEB
Author : ROSSITER / BELCH / DANN
Published : 12/1/2004 by

Online price: $193.95
20% Off the RRP of $242.95

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17. Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Author : Du Plessis, Erik
Published : 18.09.08 by Kogan Page Ltd
Package : 232pp Paperback

Online price: $40.95
22% Off the RRP of $52.95

Usually ships in 1 - 2 weeks.

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm ...
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18. Advertising & IMC: Principles and Practice, 9th Edition
Author : Sandra Moriarty, Nancy D Mitchell, William D. Wells
Published : 07.02.11 by
Package : 672pp Hardcover

Online price: $222.08
13% Off the RRP of $255.08

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The ninth edition highlights the ...
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19. Advertising & Promotion + Mountain Bike Mania Promotional Plan
Author : Belch & Dann + Waller
Published : 11.05.06 by MCGRAW-HILL

Online price: $163.95
13% Off the RRP of $187.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR 24210-ADVERTISING & PROMOTIONS MANAGEMENT AT UTS, SEMESTER 2 2008
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20. Advertising & Promotion + Powerweb + Anz Supplement, 7th Edition
Author : Belch & Dann
Published : 15.06.06 by MCGRAW-HILL

Online price: $138.95
13% Off the RRP of $159.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR 24736 (MARKETING COMMUNICATION) AT UTS, SEMESTER 2 2008
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21. Advertising Account Planning: A Practical Guide
Author : Kelley, Larry D (Author), Jugenheimer, Donald W (Author)
Published : 01.03.06 by
Package : 156pp Paperback

Online price: $63.95
15% Off the RRP of $74.95

Usually Dispatched in 1-2 weeks.

PRESCRIBED TEXT FOR ADV310 AT CSU, SEMESTER 1 2010
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22. Advertising Age: The Principles of Advertising and Marketing Communication at Work, 1st Edition
Author : Esther Thorson | Margaret Duffy
Published : 19.08.11 by South Western Pub Co
Package : 224pp Paperback

Online price: $37.95
15% Off the RRP of $44.95

Usually ships within 3-4 business days.

This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the opportunity to engage students theoretically and practically and in a cost-effective way. The emphasis on applying research and theory to practice is shown graphically through literally hundreds of ...
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23. Advertising and Integrated Brand Promotion, 5th Edition
Author : Thomas O'Guinn, Chris Allen, Richard J. Semenik
Published : 18.04.08 by South Western Pub Co
Package : 726pp Hardcover

Online price: $112.95
13% Off the RRP of $129.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Cutting-Edge Coverage: Extensively revised and updated, the new fifth edition covers the most current topics, latest issues, and emerging trends from the ...
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24. Advertising and Promotion: An Integrated Marketing Communication Perspective (Plus Online access code for Ebook - website)
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 0001-01-01 by MCGRAW-HILL

Online price: $116.95
13% Off the RRP of $134.95

Usually ships within 3-5 business days.

Description The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make the claim to the the first genuinely IMC text. ...
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25. Advertising and Promotion: An Integrated Marketing Communication Perspective (Please see new edition ISBN: 9780070997981)
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 30.10.08 by MCGRAW-HILL

Online price: $113.95
24% Off the RRP of $149.95

In Stock - Available for immediate delivery! _____________________ N.Sydney : In Stock

PRESCRIBED TEXT FOR ADMMKT304 AT ABA PARRAMATTA - SEMESTER 2 2011 The whole is great than the sum of the parts: this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make ...
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26. Advertising and Promotion: An Integrated Marketing Communications Perspective, 7th Edition w/ Premium Content Card
Author : George Belch, Michael Belch
Published : 29.05.06 by MCGRAW-HILL

Online price: $151.95
13% Off the RRP of $174.95

OUT OF PRINT...must be sought from extended supplier network...

Description Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best ...
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27. Advertising and Promotion: An Integrated Marketing Communications Perspective, 8th Edition [see new edition: ISBN 9780073404868]
Author : George Belch, Michael Belch
Published : 18.07.08 by MCGRAW-HILL
Package : 864pp Hardcover

Online price: $143.95
13% Off the RRP of $164.95

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

[This book is an OLD EDITION. To order the new edition, please see ISBN 9780073404868] Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to ...
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28. Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Author : George Belch, Michael Belch
Published : 25.01.11 by MCGRAW-HILL
Package : 864pp Paperback

Online price: $124.95
24% Off the RRP of $164.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR: Institution: UTS Broadway - First Semester 1501 Course Code: 24210 Subject: Integrated Marketing Communications 24210, 24736 AT UTS BROADWAY, SEMESTER 2 2012 Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors ...
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29. Advertising Communications and Promotion Management, 2nd Edition
Author : John Rossiter
Published : 15.03.08 by MCGRAW-HILL

Online price: $125.95
13% Off the RRP of $144.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR 24736 (MARKETING COMMUNICATION) AT UTS, SEMESTER 2 2008 Introduction This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising. Description This ...
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30. Advertising For Dummies
Author : Gary R. Dahl
Published : Oct-2001 by IDG

Online price: $32.95
18% Off the RRP of $39.95

Usually ships within 3-4 business days.

Written by the inventor and marketer of the Pet Rock, this friendly guide dispenses big time advertising secrets for small and mid-size business owners who want to purchase 1 advertising reference. Advertising For Dummies provides a comprehensive look at how advertising works and how best to use it. Includes: information on electronic, print, radio/TV advertising as well as outdoor formats such ...
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31. Advertising for Dummies, 2nd Edition
Author : Gary Dahl
Published : 15.12.06 by John Wiley & Sons
Package : 336pp Paperback

Online price: $21.95
28% Off the RRP of $30.95

Usually ships within 3-4 business days.

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting ...
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32. Advertising for the Small Business (Australian)
Author : Daws, Nick
Published : Sep-99 by Wrightbooks Publishe
Package : 192pp Paperback

Online price: $17.95
18% Off the RRP of $21.95

Usually ships within 3-4 business days.

Written for the self-employed, people running their own business, or those handling advertising for a small company. Includes information on using radio, television, newspapers, the internet and much more.
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33. Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition
Author : Terence A. Shimp
Published : 29.12.08 by South Western Pub Co

Online price: $113.95
20% Off the RRP of $142.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR MKTG90009 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in ...
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34. Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition
Author : Terence A. Shimp, J. Craig Andrew
Published : 01.02.13 by South Western Pub Co

Online price: $140.95
17% Off the RRP of $169.95

TBA - Usually takes 2-3 weeks to supply.

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. ...
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35. Advertising, 8th Edition
Author : Sandra Moriarty, Nancy Mitchell, William D. Wells
Published : 01.02.08 by PEARSON EDUCATION AU

Online price: $152.14
13% Off the RRP of $175.14

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

Description top For introductory courses in Advertising. Moriarty teaches students about effective marketing. New To This Edition top Moriarty teaches students about effective marketing. Case Studies: Matching Results to Objectives To ensure all advertising claims are supported, each chapter opens with a case study that features award-winning campaigns ...
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36. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7th Edition
Author : Terence A. Shimp
Published : 20.01.06 by South Western Pub Co
Package : 656pp Paperback

Online price: $103.95
20% Off the RRP of $129.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR BSB60601 (ADVANCED DIPLOMA OF BUSINESS (MARKETING)) AT ABA NORTH SYDNEY, SEMESTER 2 2008 PRESCRIBED TEXT FOR 24736 (MARKETING COMMUNICATION) AT UTS, SEMESTER 2 2008 ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text ...
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37. Advertising: An Integrated Marketing Communication Perspective
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 01.06.14 by MCGRAW-HILL

Online price: $118.95
23% Off the RRP of $154.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR: Institution: Australian Catholic University - Mackillop (North Sydney) - First Semester 1501 Course Code: MKTG202 Subject: MKTG202 (Marketing Communication) Institution: ACU North Sydney - 2014 2nd Semester Course Code: MKTG202 Subject: Marketing Communication Course Code: MKTG605 Subject: INTEGRATED MARKETING COMMUNICATION Institution: ACU Brisbane (Banyo) - 2014 2nd ...
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38. Advertising: An Integrated Marketing Communication Perspective, 2nd Edition
Author : George Belch, Michael Belch, Gayle Kerr, Irene Powell
Published : 30.09.11 by MCGRAW-HILL

Online price: $109.95
24% Off the RRP of $144.95

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG30010 AT THE UNIVERSITY OF MELBOURNE, SEMESTER 2 2012 Belch, Belch, Kerr and Powell?s innovative text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on the success of the market-leading first edition, recognising that ...
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39. Advertising: Principles & Practices, 2nd Edition
Author : William Wells ; Ruth Spence-Stone ; Robert Crawford ; Sandra Moriarty ; Nancy Mitchell
Published : 28.04.11 by Pearson Education

Online price: $126.24
18% Off the RRP of $154.24

OUT OF PRINT...must be sought from extended supplier network...

THIS IS AN OLD EDITION. FOR THE 3rd EDITION, PLEASE PERFORM A NEW SEARCH USING THE FOLLOWING ISBN13: 9781486002719 PRESCRIBED TEXT FOR Institution: APM College of Business and Communication - Full Year 2015 Course Code: ADV101 Subject: Understanding Advertising Course Code: MKT102A Subject: Understanding Advertising ADV203 AT CSU DISTANCE ED, SEMESTER 1 2013 Advertising- the Australian way! ...
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40. Advertising: Principles and Practice - 5th Edition
Author : William Wells, John Burnett, Sandra Moriarty
Published : Jan-2001 by PRENTICE HALL
Package : 731pp Hardcover

Online price: $73.95
20% Off the RRP of $92.95

Usually ships within 4 - 6 weeks. Price/availability/options for all orders placed will be confirmed by reply email before processing.

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41. Advertising: Principles and practice [Please see new edition ISBN: 9781442525122]
Author : William D. Wells, Ruth Spence-Stone, Sandra Moriarty, John Burnett
Published : 09.07.07 by
Package : 568pp Paperback

Online price: $134.34
13% Off the RRP of $154.34

This is an old edition. There is a new edition of this book available. In many cases publishers substitute to newer editions automatically... Only order if you require this exact edition.

PRESCRIBED TEXT FOR DIPADV AT APM College of Business and Communication, 2011 PRESCRIBED TEXT FOR MKTG3121 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Advertising- the Australian way! This new Australian adaptation puts advertising into an Australasian context with examples, data and circumstances that reflect the evolution of advertising in this region, and the media and regulatory ...
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42. AE MARKETING 08/09 30E
Author : RICHARDSON
Published : 21/12/2007 by

Online price: $45.95
24% Off the RRP of $59.95

Usually ships within 3-5 business days.

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43. AE Marketing 09/10
Author : Richardson
Published : 12/10/2009 by

Online price: $47.95
20% Off the RRP of $59.95

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44. AE: Marketing 11/12
Author : Richardson
Published : by

Online price: $48.95
24% Off the RRP of $64.95

COMING SOON. Pre-order your copy now!

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45. AE:Marketing 10/11
Author : RICHARDSON
Published : 30/4/2010 by

Online price: $37.95
24% Off the RRP of $49.95

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46. AGE CURVE
Author : GRONBACH, KENNETH
Published : 10/6/2008 by AMACOM

Online price: $30.00
31% Off the RRP of $44.00

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47. Agency Account Handling: Avoiding Blood, Sweat and Tears
Author : Michael Sims
Published : 31.05.04 by
Package : 204pp Hardcover

Online price: $69.95
28% Off the RRP of $96.95

Usually ships within 3-4 business days.

PRESCRIBED TEXT FOR ADV313 AT CSU DISTANCE ED, SEMESTER 2 2011 Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' ...
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48. All Customers Are Irrational
Author : William Cusick
Published : 15.08.09 by AMACOM
Package : 240pp Hardcover

Online price: $28.00
37% Off the RRP of $45.00

Usually ships within 3-5 business days.

PRESCRIBED TEXT FOR MKTG6104 AT THE UNIVERSITY OF SYDNEY, SEMESTER 1 2011 Introduction Here, readers will discover: * why customer retention matters * how the subconscious drives customer behavior * how to follow what customers are actually doing, not what they are saying * how to become part of their customer?s life story Description As many businesses are discovering, ...
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49. AMA HBK CUSTOMER SATISFACTION
Author : DUTKA
Published : 8/2/1994 by

Online price: $87.95
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50. AMA MARKETING ENCYCLOPEDIA
Author : HEILBRUNN
Published : 8/2/1995 by

Online price: $85.32
20% Off the RRP of $106.32

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